AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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David Beckham Signs with US Team for $250 Million David Beckham Signs with US Team for $250 Million

Expect this to radically tansform the world of professional sports. In an unprecidented move to boost US Soccer, the LA Galaxy has signed David Backham for a deal worth $250 million. The President of entertainment giant AEG had this to say, "David Beckham will have a greater impact on soccer in America than any athlete has ever had on a sport globally. We are acquiring an individual that will not only be the best ambassador and the best role model for athletes and fans of soccer but the best e… [More]



Dumpster Fashion - NYC Fashion Trend From the Garbage DumpDumpster Fashion - NYC Fashion Trend From the Garbage Dump

Oh my! Dump wear is hot! But it might not be what you think. One of the hottest accessories on celebs and citizens of New York is the sought-after brown cap of the New York Department of Sanitation. The department launched a line of its branded products last year, and now they're pretty hot. Po… [More]







Porn Says Yes to HD DVDPorn Says Yes to HD DVD

Why is it that the adult industry always leads the charge into new technology? We have all witnessed the war between Betamax and VHS but little did many people know that the reason why VHS prevailed is because the porn industry was in favour of the VHS technology. It is the porn industry that actual… [More]



Advertise in Space - $5,000 Gets Your Logo Out of This World (GALLERY)Advertise in Space - $5,000 Gets Your Logo Out of This World (GALLERY)

I'm not 100% sure if the ads will reach your target demographic, but for $5,000, JP Aerospace will plaster your logo onto a little baloon that it floats into space. It's a great idea if you are looking to advertise to customers in space. Here's the fun legal disclaimer, "As with all frontier-forgi… [More]



$100,000 Jeweled Pepsi Can - Bling Bling Boring$100,000 Jeweled Pepsi Can - Bling Bling Boring

Looking to add a little luxury to your Pepsi? Now you can with a $100,000 jewel studded Pepsi can. The only dealio is that you have to win it. The can is trimmed with 300 diamonds, 100 saphires and 100 rubies. Oh... And it's ugly. This trend of luxutizing products for press is something we've c… [More]



Cisco Sues Apple Over iPhone TrademarkCisco Sues Apple Over iPhone Trademark

Cisco has filed a lawsuit against Apple over the infringed use of the word, 'iPhone', Cisco's trademark. Cisco has owned the trademark for iPhone since 2000. Cisco's General Counsel wrote a blog posting citing, "Cisco entered into negotiations with Apple in good faith after Apple repeatedly asked … [More]



Buy a PC and Plant a Tree - Dell Helps Carbon FundBuy a PC and Plant a Tree - Dell Helps Carbon Fund

During the Consumer Electronic Show held in Las Vegas, Michael S. Dell, the chairman of the computer company he founded, announced that his company is worried about the electronic devices production impact on the environment. They will start the "Plant a Tree for Me" program with Carbonfund.org, a… [More]



Download Tunes While You Pump GasDownload Tunes While You Pump Gas

The internet is everywhere- literally. Internet on the fridge? yawn. In the car? passe. Try internet on your petrol pump bowser. Apparently there is a gasoline pump manufacturer called Dresser Wayne that is showcasing their new web enabled wi fi pump- you can download music while you're filling up y… [More]



Fake Prostitutes - Cut Out Signs To Make a Statement (VIDEO)Fake Prostitutes - Cut Out Signs To Make a Statement (VIDEO)

If you are not a property owner and you fight against the unfair rises in the rents month after month, the solution is knocking at your door: fill the neighborhood with prostitutes! You can do it easily: Make cardboard prostitutes and leave them standing on the corner of every street. In this way th… [More]



Celebrity Fashion Car Show - The GM Style Event at NAIAS (GALLERY)Celebrity Fashion Car Show - The GM Style Event at NAIAS (GALLERY)

In our interviews with top designers at GM and Ferrari, we've learned that the auto industry is looking closely at the fashion industry as a source of inspiration. As this link becomes more significant, we're starting to see the two worlds merge. This weekend, GM revealed its latest cars at a cele… [More]



Waterfallvertising - Water Streamed to Show Images and Text (VIDEO)Waterfallvertising - Water Streamed to Show Images and Text (VIDEO)

At the press preview for the North American International Auto Show, I snapped these difficult-to-shoot pics of what I am calling waterfallvertising. At the Jeep display, the waterfall is actually streamed in such a way that the water 'prints' the JEEP logo, stars, stripes and a picture of a jeep. … [More]



Ice Cream Flavored ToothpasteIce Cream Flavored Toothpaste

There are many flavors of toothpastes out in the market today like bubble gum, strawberry, chocolate, and many more. Dr. Janelle Holden, a dentist, created an ice cream flavored toothpaste that will surely be enjoyed by children. According to tannerstastypaste, “Dr. Holden has learned which flavo… [More]



Want To Make A Lot Of Money? Move To One Of These Tech Towns.Want To Make A Lot Of Money? Move To One Of These Tech Towns.

If you are currently not really happy with your career and are looking to make a lot of money, make note of the cities below. Apparently, based on a highly scientific methodology as well as a number of algorithms from NASA and Google, these are the tech towns to move to. [More]



Horny Taxis - Advertising for Bull RidersHorny Taxis - Advertising for Bull Riders

This week in New York, five normally yellow taxi cabs have been covered in fake brown and white cowhide and decorated with bulls' horns. It's part of a promotion for a bullriding event to be held from January 6 - 7. This creative marketing idea should accomplish the impossible -- getting noticed in… [More]



Slentrol - Slimming Pills for Overweight DogsSlentrol - Slimming Pills for Overweight Dogs

The dieting and slimming craze has moved to a whole new playing field. The world's first weight loss drug for dogs -- yes, dogs -- has been approved by the US Food and Drug Administration. Slentrol, made by pharma giant Pfizer, is intended to reduce appetite and increase fat absorption in canines. … [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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