AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Melting Moms Lose Babies in Truth Campaign (VIDEO) Melting Moms Lose Babies in Truth Campaign (VIDEO)

Every year, 30 million children lose their mother's to tobacco. To illustrate that point, the latest Truth campaign will show melting moms made of ice. The campaign starts January 22. The poster of this Google Video noted, "We like ads that make a point. Sadly, so many don't and simply waste people's time of don't garner attention at all. This Truth campaign ... all » street ad (created by Crispin Porter + Bogusky...) consists of ice sculptures resembling pregnant women with plastic babies e… [More]



Speed Through Airport Security with ClearSpeed Through Airport Security with Clear

Speed through airport security for $100 by registering as a Clear Registered Traveler. Clear is a private company that helps you to (give up your privacy so you can) prove you are not a terrorist. You'll have to get your iris and finger prints scanned, but 35,000 people have already signed up. [More]







Nike Trial Van - Free Test Run of Any Shoe, Any DistanceNike Trial Van - Free Test Run of Any Shoe, Any Distance

Test run any pair of shoes with the Nike Trial Van. The promotional van will be touring Europe with over 1,000 pairs of shoes available to test. No sales pitch. Just shoes, advice, and water. [More]



Clara Collins - Innovative Online Catalog Proves Fashion is Art (GALLERY)Clara Collins - Innovative Online Catalog Proves Fashion is Art (GALLERY)

Parisian designer Clara Collins has released her latest collection using an innovative online catalog that proves fashion is really just art. Today the advertising through internet is changing. The Clara Collins fashion collection is a sample of how sophisticated technology can represent something… [More]



Body Parts in Garbage Cans for The Truth Campaign (GALLERY)Body Parts in Garbage Cans for The Truth Campaign (GALLERY)

There are more lives being thrown away by smoking every month than there are garbage cans in New York City. To illustrate that point, the Truth campaign dumped fake body parts into dozens of garbage cans throughout NYC. On each garbage can was a little label that informed users about the cause. W… [More]



Dickorations - New Durex Site Makes Your Little Guy More Fun (GALLERY)Dickorations - New Durex Site Makes Your Little Guy More Fun (GALLERY)

Give your little guy a name or a dickoration. The new Durex ad site is all about having a little more fun with your penis. I never imagined that I would talk about my penis and of course never imagined that I would want to get some help to give him a name or answer a questionnaire with this amount… [More]



Coca Cola Gets Dirty with New Carmen Electra Ads (GALLERY)Coca Cola Gets Dirty with New Carmen Electra Ads (GALLERY)

Coca Cola may not be the family brand you thought it was. Their alleged latest campaign, featuring Carmen Electra, appears to be more revealing than anything Coke has shown us in the past. Perez Hilton, self-proclaimed as "Hollywood's Most-Hated web site," unearthed the photos which it published u… [More]



Google Trends - Forecast Demand for Loan RefinanceGoogle Trends - Forecast Demand for Loan Refinance

The ability to forecast demand for refinancing ranks high on the usefulness scale since prepayment poses a tangible, and a potentially very costly, risk for institutions investing in mortgage-backed and asset-backed securities. Similarly, a bank might use Trends in order to determine areas of the co… [More]



Prototype Billboards Identifies your Gender - From Microsoft Ad LabsPrototype Billboards Identifies your Gender - From Microsoft Ad Labs

Some of "Minority Report" futuristic scenes may come true (for good or bad) thanks to Microsoft. Imagine yourself walking in a mall, crossing by a billboard as it identifies you, calls you by your name and displays a short clip of the Bahamas, your dream vacation. It seems that Microsoft is working… [More]



Meth Coffee - Super-Caffeinated Brew + Another Shocker LabelMeth Coffee - Super-Caffeinated Brew + Another Shocker Label

Last year, the launch of Cocaine Energy Drink became headline controversy. You knew another brand would follow. Well, here it is: Meth Coffee. Meth Coffee is a Super Caffeinated Brew from San Francisco. It'll crank up your morning and make you feel like the caffeine addict that you are. The co… [More]



Customized Tattoo Videos (GALLERY)Customized Tattoo Videos (GALLERY)

Has anyone else tattood Trend Hunter onto their ass? This young women apparently enjoys our site. In fact, HERE is a video of her revealing her Trend Hunter tattoo. Customize your own tattoo in this great example of viral marketing. The site was made for the launch of XBox 360's Crusty Demons ga… [More]



Google Billboards - Google Plans Street AdvertisingGoogle Billboards - Google Plans Street Advertising

According to a recent patent filing, Google is planning an expansion into the physical advertising space. Specifically, they are planning to start advertising on billboards which would be connected to the internet! The patent is based on the interactive connection (because google isn't going to ma… [More]



Retail Project Levels Playing Field for Young Designers - DIBORetail Project Levels Playing Field for Young Designers - DIBO

DIBO is a retail project in Bogota, Colombia created to help young fashion and industrial designers show and sell their work. Paying a low-monthly fee the selected designers can use their given space in the store to place their clothes, shoes or accesories under their own brand. After their re-open… [More]



CBS TV Close to Airing on YouTubeCBS TV Close to Airing on YouTube

Rumour has it that CBS and Google are close to making a deal on YouTube. If the deal works out, you'll be able to watch CBS television shows on YouTube! Advertising Age reports, "Such a deal, according to people familiar with negotiations, includes everything from licensing content to Google Video… [More]



Pirates To Take Over Sealand - The World's First Copyright Free Nation?Pirates To Take Over Sealand - The World's First Copyright Free Nation?

BitTorrent tracking site The Pirate's Bay is planning to buy the world's "smallest country", Sealand. This man-made island is a former World War II anti-aircraft  base, seven miles off the coast of England. The file sharing website aims to become a sovereign nation, free from international laws that… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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