AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

Trend Hunter - Trend Spotting and Cool Hunting
September 2010
AD CULT
AD CULT Magazine

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Disney Photoshoot Brings together Beckham, Beyoncé and Johansson (GALLERY) Disney Photoshoot Brings together Beckham, Beyoncé and Johansson (GALLERY)

Disney has brought in some big names to promote Disney Parks, including David Beckham, Beyoncé amd Scarlette Johansson. The campaign is part of the "Year of a Million Dreams" celebration. The site describes,… [More]



Jay-Z to Push a Different Type of Coke - Cherry CokeJay-Z to Push a Different Type of Coke - Cherry Coke

Jay-Z continues to be an influential "product launcher" with his latest client being Cherry Coke. Jay-Z will remix the some sort of Cherry Coke song, no doubt, and help Coca-Cola to launch its fruit-flavored… [More]







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Cause Marketing - idUnited Connects Non Profits with Emerging Designers and Established BrandsCause Marketing - idUnited Connects Non Profits with Emerging Designers and Established Brands

idUnited is a cause marketing agency with a mission to raise money and awareness for social causes. idUnited does this by connecting NPO’s with the best emerging & established brands, designers, artists,… [More]



Audis Now Being Tracked by RFID TagsAudis Now Being Tracked by RFID Tags

Identec Solutions RFID tags will now be used by Audi to track their Audi TT line while in production. I guess the worry is what happens is they forget to remove the RFID tags. Does that mean they can… [More]



Human Animals - The Latest in Graphic Design (GALLERY)Human Animals - The Latest in Graphic Design (GALLERY)

The new wave is mixing animals and human bodies in a bizarre mixture to capture attention for potential clients. The result is a sophisticated work of art very pleasent and funny to animal lovers. Check… [More]



Toronto Tourism Ads - Edgy? Um, . . . . not quite!Toronto Tourism Ads - Edgy? Um, . . . . not quite!

According to the Toronto Star, Toronto's Live With Culture campaign has developed and "placed a series of four ads in alternative weeklies in eight U.S. border cities: Buffalo, Rochester, Syracuse, Ithaca,… [More]



Reversa Reversa "Side Effects" Campaign May "Shock Women Under 35" (GALLERY)

The new Reversa anti-wrinkle campaign, called "Side Effects", shows the dramatic impact on men that is made by women who use the cream. Think of it as the opposite of the Axe campaign. The site warns… [More]



Consumer Brainwaves - The Ultimate Focus GroupConsumer Brainwaves - The Ultimate Focus Group

Who would have ever thought that the world collective of consumer communication manipulators would find another way to quench that never ending thirst for consumer insight. Ad agency, Arnold Worldwide,… [More]



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PETA has launched it's State of the Union video, in which a female reporter strips down to absolutely nothing while educating you about PETA's cause. Then, when you're wondering what comes next with the… [More]



Diesel Website (and Salesman) Hijacked by Two Lingerie Models (VIDEO)Diesel Website (and Salesman) Hijacked by Two Lingerie Models (VIDEO)

Oh look, two models have hijacked Diesel's websites, captured a salesman and tied him to a bed. They've made their demands to Diesel and are now taking requests from readers on what to do with the captured… [More]



Melting Moms Lose Babies in Truth Campaign (VIDEO)Melting Moms Lose Babies in Truth Campaign (VIDEO)

Every year, 30 million children lose their mother's to tobacco. To illustrate that point, the latest Truth campaign will show melting moms made of ice. The campaign starts January 22. The poster of… [More]



Nike Trial Van - Free Test Run of Any Shoe, Any DistanceNike Trial Van - Free Test Run of Any Shoe, Any Distance

Test run any pair of shoes with the Nike Trial Van. The promotional van will be touring Europe with over 1,000 pairs of shoes available to test. No sales pitch. Just shoes, advice, and water. [More]



Body Parts in Garbage Cans for The Truth Campaign (GALLERY)Body Parts in Garbage Cans for The Truth Campaign (GALLERY)

There are more lives being thrown away by smoking every month than there are garbage cans in New York City. To illustrate that point, the Truth campaign dumped fake body parts into dozens of garbage cans… [More]



Dickorations - New Durex Site Makes Your Little Guy More Fun (GALLERY)Dickorations - New Durex Site Makes Your Little Guy More Fun (GALLERY)

Give your little guy a name or a dickoration. The new Durex ad site is all about having a little more fun with your penis. I never imagined that I would talk about my penis and of course never imagined… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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