AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

Trend Hunter - Trend Spotting and Cool Hunting



AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


Our Newsletter
Get the latest Trend Candy every week with our FREE newsletter.



Archive
•  Live Feed
•  May 2008
•  April 2008
•  March 2008
•  February 2008
•  January 2008
•  December 2007
•  November 2007
•  October 2007
•  September 2007
•  August 2007
•  July 2007
•  June 2007
•  May 2007
•  April 2007
•  March 2007
•  February 2007
•  January 2007
•  December 2006
•  November 2006
•  October 2006
•  September 2006
•  August 2006
•  July 2006
•  June 2006
•  May 2006
•  April 2006
•  March 2006
•  February 2006
•  January 2006
•  December 2005
•  November 2005


Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

Top Contributors
1. Bianca Bartz (634)
2. Jeremy Gutsche (232)
3. Going Like Sixty (167)
4. ayMan (123)
5. Ben Preiss (103)
6. Greg Ponesse (90)
7. lourdes sanchez (87)
8. Alex Covert (83)
9. Rosa Capacola (63)
10. mediterranean (61)
> Contact Us
> Join / Join


Contribute to AD CULT and 12 other Publications

> Submit Trends
> Earn Money
> Collect Cravings
> Build Your Portfolio





Brought to You By:
Trend Hunter Magazine - Trend Spotting, Cool Hunting and Innovation Trends Trend Hunter Magazine


Disney Photoshoot Brings together Beckham, Beyoncé and Johansson (GALLERY) Disney Photoshoot Brings together Beckham, Beyoncé and Johansson (GALLERY)

Disney has brought in some big names to promote Disney Parks, including David Beckham, Beyoncé amd Scarlette Johansson. The campaign is part of the "Year of a Million Dreams" celebration. The site describes, "Spectacular new images were unveiled today featuring the work of acclaimed photographer Annie Leibovitz, and starring Scarlett Johansson as Cinderella, Beyoncé taking a spin in a giant teacup and David Beckham slaying a dragon.Leibovitz's images also fulfill one of Beckham's "dreams," a… [More]



Jay-Z to Push a Different Type of Coke - Cherry CokeJay-Z to Push a Different Type of Coke - Cherry Coke

Jay-Z continues to be an influential "product launcher" with his latest client being Cherry Coke. Jay-Z will remix the some sort of Cherry Coke song, no doubt, and help Coca-Cola to launch its fruit-flavored soda during New York Fashion Week. It wasn't too long ago that Jay-Z was making Bud Select… [More]







CHANEL 3rd - Low Cost Perfume for the Third WorldCHANEL 3rd - Low Cost Perfume for the Third World

CHANEL 3rd is a low cost alternative to CHANEL No. 5. Unfortunately, it's just a concept from The Onion, but the idea is so good, it may inspire someone's creativity. [More]



Cause Marketing - idUnited Connects Non Profits with Emerging Designers and Established BrandsCause Marketing - idUnited Connects Non Profits with Emerging Designers and Established Brands

idUnited is a cause marketing agency with a mission to raise money and awareness for social causes. idUnited does this by connecting NPO’s with the best emerging & established brands, designers, artists, etc. Then they collaborate to bring exclusive products and experiences with a conscience. "F… [More]



Deposit Checks From HomeDeposit Checks From Home

USAA Bank has become the first bank to allow customers to deposit old-fashioned checks (or cheques) from home. Simply go online, scan the check (front and the endorsed back) send the image to USAA and confirm. While paper checks may not be around for too much longer, the innovation has garnered US… [More]



Audis Now Being Tracked by RFID TagsAudis Now Being Tracked by RFID Tags

Identec Solutions RFID tags will now be used by Audi to track their Audi TT line while in production. I guess the worry is what happens is they forget to remove the RFID tags. Does that mean they can track all your destinations? [More]



Human Animals - The Latest in Graphic Design (GALLERY)Human Animals - The Latest in Graphic Design (GALLERY)

The new wave is mixing animals and human bodies in a bizarre mixture to capture attention for potential clients. The result is a sophisticated work of art very pleasent and funny to animal lovers. Check out this Mexican site from Toro Films a succesfull publicity agency. [More]



Toronto Tourism Ads - Edgy? Um, . . . . not quite!Toronto Tourism Ads - Edgy? Um, . . . . not quite!

According to the Toronto Star, Toronto's Live With Culture campaign has developed and "placed a series of four ads in alternative weeklies in eight U.S. border cities: Buffalo, Rochester, Syracuse, Ithaca, N.Y., Detroit, Cleveland, Chicago and Pittsburgh." These tourism ads are dubbed as being edg… [More]



Choose Your Own Adventure For Adults - Be George BushChoose Your Own Adventure For Adults - Be George Bush

Do you remember “choose your own adventure” books? Now there are choose your own adventure books for adults! These satirical versions were launched in Buenos Aires. The satirical magazine NAH! launched the project, which is officially called, “Choose your own madness”. In the book “Yo… [More]



iPod MicrophoneiPod Microphone

If you're one of the persons who still tapes things on tapes...welcome to the digital era! With this little add-on for your Ipod, you can tape up to 51 hours of voice on an 8 gig Nano! This simple device, called the MicroMemo, is made by the Japanese company Marubeni Infotech and just attaches to th… [More]



Reversa Reversa "Side Effects" Campaign May "Shock Women Under 35" (GALLERY)

The new Reversa anti-wrinkle campaign, called "Side Effects", shows the dramatic impact on men that is made by women who use the cream. Think of it as the opposite of the Axe campaign. The site warns that the content may, "Shock Women Under 35". Ladies, I am sure that you'll have a reaction when … [More]



Consumer Brainwaves - The Ultimate Focus GroupConsumer Brainwaves - The Ultimate Focus Group

Who would have ever thought that the world collective of consumer communication manipulators would find another way to quench that never ending thirst for consumer insight. Ad agency, Arnold Worldwide, has taken focus-groups and gaining this "insight" to another level by conducting MRI brain scans o… [More]



iPod Replaces the Big Mac to Measure Currency StrengthiPod Replaces the Big Mac to Measure Currency Strength

An Australian bank will use the iPod as the standard t ocompare different currencies, trying to replace the famous Big Mac index established in 1986 by The Economist. Commonwealth Securities has announced that they will use the cost of a 2 GB iPod Nano to assess currency movements. "Of 26 countrie… [More]



Strip and Switch - PETA Video Uses Stripping to Get You to See Animal AbuseStrip and Switch - PETA Video Uses Stripping to Get You to See Animal Abuse

PETA has launched it's State of the Union video, in which a female reporter strips down to absolutely nothing while educating you about PETA's cause. Then, when you're wondering what comes next with the second half of the video, the naked woman disappears and you get to watch animals being mistreat… [More]



Diesel Website (and Salesman) Hijacked by Two Lingerie Models (VIDEO)Diesel Website (and Salesman) Hijacked by Two Lingerie Models (VIDEO)

Oh look, two models have hijacked Diesel's websites, captured a salesman and tied him to a bed. They've made their demands to Diesel and are now taking requests from readers on what to do with the captured salesman. This ad campaign is set to last for 3 days. How well will it do? So far the you… [More]



 Page 1 of 4 Pages

Page »

1 2 3 4 >

Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

Trend Hunter:   Technology Trends and Gadgets •  Style and Fashion Trends •  Sex and Dating Trends •  Business Trends and Marketing Strategy •  Pop Culture, People and Internet Trends •  Modern Art and Design Trends •  Lifestyle, Hobbies, Food and Sports •  Science Discovery Health and Environment •  Global Trends, Hip Travel and News •  Reviews •  Interviews •  Top Sites For Trend Spotting and Cool Hunting •  Popular Trends •  Trend Report •  Trends •  Contact Us •  0.7006

Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
Trends and Content Copyright © TREND HUNTER Inc. All Rights Reserved.