User Targeted Ads Via RFID - Attention Shopper, This Ad is Just for You
RFID, Tokyo and Big Brother have combined to launch one of the first broader tests of RFID in Tokyo shopping areas. By using your cell phone or a specially designed reader Tokyo businesses can customize ads to consumers based on their location. Walking by Starbucks? You might get an add for 100 yen off any grande latte, if you walk past it the stakes might rise to 200 yen. Who knows how businesses will use this technology but it is a good bet it won't be the last time we'll here of this applicat…
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Both Sogndo City and the U-City are government planned future cities that are now recruiting their populations. Songdo is describes as follows, "Developed by Gale International, in a joint venture with POSCO E&C;, Songdo brings together the top industry leaders to enrich and build the world's most b…
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Marian Salzman has released her list of the top trends that will shape 2007. It's all featured in the enclosed press release:
NEW YORK, Dec. 7 /PRNewswire/ -- JWT, the largest advertising agency in the U.S. and the fourth largest in the world, announces the top 10 trends for 2007, in conjunction w…
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In another example of a shocking brand name, Solange Agazury-Partridge has launched a seductive new scent called, "Stoned." The product is unique because it is being launched by a jeweler and also because there is a significant amount of hype about the elusive product's release. Sweet.
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Here's a bar that caters to a very specific niche market -- angry people.
The Rising Sun Anger Release Bar in Nanjing, China lets customers smash glasses, rant and even hit specially trained workers. The bar employs 20 men who have been given protective gear and special training. Customers can ask …
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Select a number of options, like your friend's name, interests, job, and a message. Then, a custom video will be shown with Jenna, The Perfect Date. She'll mention your friend's name and he'll be rather entertained. Your Perfect Girl is a viral site created for matchmaking
On my date, it seemed …
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Want better placement for your ads? Why not beam animated ads onto buildings from a moving vehicle? That's what Holland's biggest chewing gum company did. The company, 'Sportlife,' beamed a cool movint skateboarder along a busy street. It looks like he is skateboarding on the buildings. Innovat…
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Addirect combines advertising and technical innovation with their AddMirror, making the mirror as a medium to display ads. It works as an ordinary mirror that “reveals up to six A4-sized “hidden” advertisements using pre-set lighting sequences.”AddMirrors are place in spots that “guarantee…
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Sony faked a PSP fan site in an attempt to market its already popular portable. Authenticity falls apart when everyone finds out you're faking it.
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Put yourself on the cover with the Playboy Beach Towel. The caption screams, "I can be the March Playmate," which - of course - relates to a campaign to solicit new playmates. Regardless of whether or not you approve of the magazine, you have to give kuddos to the approach. If this becomes viral,…
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Poul Nielsen, a personal trainer, has created these awesome elastic business cards. You can't read the card unless you stretch the elastic. Brilliant experiential advertising.
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"Man Smoking" a painting by colombian artist Fernando Botero worth US$700,000 will be raffled among the consumers of a premium local beer in Colombia by Bavaria, owned by SAB Miller.
The draw will take place on February 28th between 50 lucky drinkers that found 50 marked taps, following the relaunc…
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Who knew that barcodes could be so much fun? Barcodes are the machine-readable representation of information most of us are familiar with.
A Japanese firm named D-Barcode has been "decorating" these codes and their products are now used all over Japan. Great, fun concept.
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DDB Canada has created an illuminated billboard powered by 120 volunteer bicycle riding pedalers. Each pedaler generates enough electricity to power the illuminated reindeer. For each hour the reindeer was powered up, BC Hydro made a donation to the Canadian Association of Food Banks.
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In a guerrilla campaign to promote Prison Break, the Fox channel in Portugal has marched prisoners throughout the city. The prisoners (actors) were chained together as shown in the photo. Posters and mugshots were been plastered throughout the city and the media were given press kits that included…
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