AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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User Targeted Ads Via RFID - Attention Shopper, This Ad is Just for You User Targeted Ads Via RFID - Attention Shopper, This Ad is Just for You

RFID, Tokyo and Big Brother have combined to launch one of the first broader tests of RFID in Tokyo shopping areas. By using your cell phone or a specially designed reader Tokyo businesses can customize ads to consumers based on their location. Walking by Starbucks? You might get an add for 100 yen off any grande latte, if you walk past it the stakes might rise to 200 yen. Who knows how businesses will use this technology but it is a good bet it won't be the last time we'll here of this applicat… [More]



Master Planned Future Cities - Sogndo City and the U-City (GALLERY)Master Planned Future Cities - Sogndo City and the U-City (GALLERY)

Both Sogndo City and the U-City are government planned future cities that are now recruiting their populations. Songdo is describes as follows, "Developed by Gale International, in a joint venture with POSCO E&C;, Songdo brings together the top industry leaders to enrich and build the world's most b… [More]







Marian Salzman's Ten Trends That Will Shape Our World in 2007Marian Salzman's Ten Trends That Will Shape Our World in 2007

Marian Salzman has released her list of the top trends that will shape 2007. It's all featured in the enclosed press release: NEW YORK, Dec. 7 /PRNewswire/ -- JWT, the largest advertising agency in the U.S. and the fourth largest in the world, announces the top 10 trends for 2007, in conjunction w… [More]



Stoned - Seductive Scent and Shocking Label by Solange AgazuryStoned - Seductive Scent and Shocking Label by Solange Agazury

In another example of a shocking brand name, Solange Agazury-Partridge has launched a seductive new scent called, "Stoned." The product is unique because it is being launched by a jeweler and also because there is a significant amount of hype about the elusive product's release. Sweet. [More]



The Anger Bar - Smash Glasses, Rant or Hit WorkersThe Anger Bar - Smash Glasses, Rant or Hit Workers

Here's a bar that caters to a very specific niche market -- angry people. The Rising Sun Anger Release Bar in Nanjing, China lets customers smash glasses, rant and even hit specially trained workers. The bar employs 20 men who have been given protective gear and special training. Customers can ask … [More]



Custom Video Cards - Email a Custom Video of Jenna, The Perfect DateCustom Video Cards - Email a Custom Video of Jenna, The Perfect Date

Select a number of options, like your friend's name, interests, job, and a message. Then, a custom video will be shown with Jenna, The Perfect Date. She'll mention your friend's name and he'll be rather entertained. Your Perfect Girl is a viral site created for matchmaking On my date, it seemed … [More]



Beamvertising - Animated Ads Projected Onto Buildings by Moving Car (VIDEO)Beamvertising - Animated Ads Projected Onto Buildings by Moving Car (VIDEO)

Want better placement for your ads? Why not beam animated ads onto buildings from a moving vehicle? That's what Holland's biggest chewing gum company did. The company, 'Sportlife,' beamed a cool movint skateboarder along a busy street. It looks like he is skateboarding on the buildings. Innovat… [More]



Addirect's AddMirror - Highly-Targeted Ambient MediaAddirect's AddMirror - Highly-Targeted Ambient Media

Addirect combines advertising and technical innovation with their AddMirror, making the mirror as a medium to display ads. It works as an ordinary mirror that “reveals up to six A4-sized “hidden” advertisements using pre-set lighting sequences.”AddMirrors are place in spots that “guarantee… [More]



Fake Fan Sites - Sony Fakes AuthenticityFake Fan Sites - Sony Fakes Authenticity

Sony faked a PSP fan site in an attempt to market its already popular portable. Authenticity falls apart when everyone finds out you're faking it. [More]



Magazine Cover Beach Towel - New Playboy Ad CampaignMagazine Cover Beach Towel - New Playboy Ad Campaign

Put yourself on the cover with the Playboy Beach Towel. The caption screams, "I can be the March Playmate," which - of course - relates to a campaign to solicit new playmates. Regardless of whether or not you approve of the magazine, you have to give kuddos to the approach. If this becomes viral,… [More]



Elastic Business CardsElastic Business Cards

Poul Nielsen, a personal trainer, has created these awesome elastic business cards. You can't read the card unless you stretch the elastic. Brilliant experiential advertising. [More]



Art for Beer - Beer Company Raffles Million Dollar PaintingArt for Beer - Beer Company Raffles Million Dollar Painting

"Man Smoking" a painting by colombian artist Fernando Botero worth US$700,000 will be raffled among the consumers of a premium local beer in Colombia by Bavaria, owned by SAB Miller. The draw will take place on February 28th between 50 lucky drinkers that found 50 marked taps, following the relaunc… [More]



Funky Barcodes - D-Barcode Spices Up Packaging (GALLERY)Funky Barcodes - D-Barcode Spices Up Packaging (GALLERY)

Who knew that barcodes could be so much fun? Barcodes are the machine-readable representation of information most of us are familiar with. A Japanese firm named D-Barcode has been "decorating" these codes and their products are now used all over Japan. Great, fun concept. [More]



Pedaler Powered Billboard - 120 Volunteers Charge CampaignPedaler Powered Billboard - 120 Volunteers Charge Campaign

DDB Canada has created an illuminated billboard powered by 120 volunteer bicycle riding pedalers. Each pedaler generates enough electricity to power the illuminated reindeer. For each hour the reindeer was powered up, BC Hydro made a donation to the Canadian Association of Food Banks. [More]



Prisonertising - Prison Break Actors Chain Walk Through CityPrisonertising - Prison Break Actors Chain Walk Through City

In a guerrilla campaign to promote Prison Break, the Fox channel in Portugal has marched prisoners throughout the city. The prisoners (actors) were chained together as shown in the photo. Posters and mugshots were been plastered throughout the city and the media were given press kits that included… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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