AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

Trend Hunter - Trend Spotting and Cool Hunting
October 2008
AD CULT
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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Use Only What You Need - Denver Water Convservation Campaign Use Only What You Need - Denver Water Convservation Campaign

Denver Water has created a very innovative ad campaign that uses just a portion of each ad medium. In these two examples, you can see just a portion of a billboard and a portion of a park bench. I like it. The campaign was created by Sukie. [More]



Elephant Polo - Cartier Event Attracts Attention (VIDEO)Elephant Polo - Cartier Event Attracts Attention (VIDEO)

If you want to attract the media AND protestors, then you should sponsor a game of Elephant Pool. That's what Cartier did. [More]







If You Don't Preserve Nature, Who Will? Unique Ads (GALLERY)If You Don't Preserve Nature, Who Will? Unique Ads (GALLERY)

Conserving energy consumption is a top concern, but creating an ad campaign with impact remains difficult. To reach this objective, EDF Design has created a campaign to push the adoption of more energy… [More]



Topless Blondes in Danish Road Safety TV Ad Campaign (VIDEO)Topless Blondes in Danish Road Safety TV Ad Campaign (VIDEO)

It has to be seen to be believed; Danish road safety officials responding to the fact that speeding vehicles are blamed for 25% of road deaths in Denmark, have dreamt up a TV road safety campaign which… [More]



Anti-Fan ClubsAnti-Fan Clubs

If consumers create fan clubs for brands they love, then it seems only natural that they will create clubs for brands they hate. After all, commiseration brings people together. One site, Rachael Ray… [More]



Apple iPhone - New Killer Phone in the WorksApple iPhone - New Killer Phone in the Works

Is Apple about to further diversify its suite of products and expand in the wireles market. If this apparent 'I-Phone' is as successful as the iPod, Nokia and Motorola have some strategizing to do. [More]



Erotic Branding - Upsurge in Sexy Branding for CosmeticsErotic Branding - Upsurge in Sexy Branding for Cosmetics

With new cosmetic names like Temptress, Vixen, Teasing Flirt, or Tie Me to the Bedpost, cosmetic companies are adding sex to their brands. The Chicago Sun-Times describes, "Makeup has always been about… [More]



Corporate Sponsored Landmarks - Golden Gate Bridge Seeks SponsorCorporate Sponsored Landmarks - Golden Gate Bridge Seeks Sponsor

We may be entering an age of corporate sponsored landmarks, and the Golden Gate Bridge could be one of the first landmarks on the auction block. Facing an $87 million deficit, the district of San Francisco… [More]



Rain Sensistive BillboardRain Sensistive Billboard

Leo Burnett has created a rain-sensitive billboard for Max Factor cosmetics.  The rain sensitive billboard features beautiful woman with perfect eyelashes.  However, in rainy weather, those eyelashes… [More]



World's First Screen Made of Concrete - New Ad Medium?World's First Screen Made of Concrete - New Ad Medium?

You can actually play Pong on this 20-meter high IMAX screen made of concrete. Innovation Lab claimed this as "the world's first screen made of concrete." The "transparent" concrete consists of embedded… [More]



Taglines that Get Lost in TranslationTaglines that Get Lost in Translation

A few years ago, when Pepsi tried to translate its motto, "Come Alive: You're in the Pepsi Generation" into Chinese the direct translation resulted in, "Pepsi brings your ancestors back from the dead."… [More]



Logo Plant - The Tracey BushLogo Plant - The Tracey Bush

Tracey Bush presents a collection of nine wild plants, constructed from paper packaging. The delicate leaves and stalks of these alien blooms are cut from hundreds of brands and logos. Continuing her interest… [More]



Hip Hop Intregral to Popularity of Video GamesHip Hop Intregral to Popularity of Video Games

Gone are the days of selecting video games soley on graphics and character appeal. Now the type of music that is played in the game is becoming part of the selection criteria. [More]



FON = Free Wireless Access For All (GALLERY)FON = Free Wireless Access For All (GALLERY)

FON is an exciting new community due to become the next big thing in Wireless Access. The Creator of the FON concept is Martin Varsavsky, Argentine entrepreneur and philanthropist, as well as the founder… [More]



Canvertising - Advercan Launches Biodegradable Can-Top LabelCanvertising - Advercan Launches Biodegradable Can-Top Label

The concept of canvertising has been around since 2004. While the idea is innovative, it still hasn't taken off. One of the key issues, is that the removable tops are instant garbage. This was pointed… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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