AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

Trend Hunter - Trend Spotting and Cool Hunting
September 2010
AD CULT
AD CULT Magazine

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Gorgeousvertising - Boots Ads Scream Gorgeous in Every Day Life (VIDEO) Gorgeousvertising - Boots Ads Scream Gorgeous in Every Day Life (VIDEO)

The new David LaChapelle ad for Boots screams ‘gorgeous’.  The ad features women performing every day chores while being ‘gorgeous’.  It’s nearly impossible to describe this ad, so you’ll have to watch… [More]



Virtual Ad Agency - Crayon Marketing Launches in Second LifeVirtual Ad Agency - Crayon Marketing Launches in Second Life

In September, I wrote an article about Virtual World Marketing, suggesting it may be the next big thing. Now, a new marketing company named Crayonville has been launched in Second Life. The company has… [More]







Are Video Games Ready for Real Life Situations Like Boys Kissing?Are Video Games Ready for Real Life Situations Like Boys Kissing?

In Grand Theft Auto: San Andreas there was uproar over a hidden sex scene. Now with their latest release called "Bully", we see boys kissing. How far should this be taken and when should the appropriate… [More]



Hacker to License iPod CodeHacker to License iPod Code

Being an avid Ipod user, one of the most frustrating things is the fact that one must use iTunes files and the iTunes interface to transfer music. It is not only restrictive but very time consuming as… [More]



Samsung Blush Handset Bundled with Benefit Cosmetics!Samsung Blush Handset Bundled with Benefit Cosmetics!

We were gaga for the Samsung Blush when we first caught sight of its hot pink bod a few months back. Now we're lip-smacking crazy about it. See, the launch handset will come nestled with Benefit cosmetics...… [More]



Cigarettes and Alcohol Used to Market Fashion - Diesel Pushes LimitsCigarettes and Alcohol Used to Market Fashion - Diesel Pushes Limits

Last week, I wrote about how the world of Fashion is associating itself with porn. Equally shocking, we now have an example of Diesel, a major label, associating itself with cigarettes and alcohol. Piers… [More]



Terror Soap - Political Hygiene Products Scrub Out All Kinds of DirtTerror Soap - Political Hygiene Products Scrub Out All Kinds of Dirt

Cleanse your kitchen of terrorists with terror soap. This innovative brand can be found in Costa Rica. BoingBoing notes, “Oh, what dark, foreboding poetry lurks in those long-lasting pink suds.” [More]



Product Placement in PornProduct Placement in Porn

Product placement is a regular source of income for blockbuster movies. Accordingly, it seems fit that the porn industry is now exploiting this source of revenue. Maybe product placement in porn has been… [More]



Luxury Label Wines - Bulgari to Release VintageLuxury Label Wines - Bulgari to Release Vintage

Italian fashion label Bulgari is expanding beyond watches and handbags into fine wine. The luxury powerhouse will be investing up to 15 million euros to create an ultra high end wine. ANSA Italian news… [More]



Respect Copyright Badge - Boyscouts Brainwashed by MPAARespect Copyright Badge - Boyscouts Brainwashed by MPAA

With the opportunity to earh a 'Respect Copyright badge', Los Angeles Boy Scouts now have an extra level of 'encouragement' to protect the copyrights. The badge has been developed by the Motion Picture… [More]



Updated: Sony Bravia Commercial - An Explosion of Paint (VIDEO)Updated: Sony Bravia Commercial - An Explosion of Paint (VIDEO)

Originally posted Oct 17, this update includes the must-watch video of the commercial. The new Sony Bravia Adspot features an explosion of paint - and it's real. The Bravia Advert also has its own website… [More]



Cheap Sneakers - Payless to Brand Hip $35 ShoesCheap Sneakers - Payless to Brand Hip $35 Shoes

Payless Shoe Source is going to brand a hip new line of sneakers called, "The Amp." The Amp will shatter the typical shoe price point at a mere cost of $35. The Wall Street Journal Reported, "Sneaker… [More]



Rap Stars as Brand Directors - Jay-Z Responsible for Making Bud Select CoolRap Stars as Brand Directors - Jay-Z Responsible for Making Bud Select Cool

Jay-Z is now the brand director responsible for making Bud Select cool. Read the Fresh Press Release: /PRNewswire/ -- Anheuser-Busch and Shawn "JAY-Z" Carter are joining forces; Carter will collaborate… [More]



Write a Commercial for the NFLWrite a Commercial for the NFL

The NFL is recruiting creative minds from all over the US to design a commercial that will air during Super Bowl XLI. The winning idea, determined by fans will be professionally produced and the winner… [More]



Fashion Is The New Priority When Choosing Cell PhonesFashion Is The New Priority When Choosing Cell Phones

In the past, the bells and whistles were what most consumers looked for when selecting a cell phone. However, times are now changing. [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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