AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Escalator Advertising Escalator Advertising

The Hopi Hari amusement park in São Paulo, Brazil hired the QG Propaganda agency to create a promotion for their roller-coasters. They chose escalators as their medium and did a great job of grabbing people's attention with these mobile ads. (GUSH Magazine) [More]



Bagvertising Returns - Panadol Campaign (GALLERY)Bagvertising Returns - Panadol Campaign (GALLERY)

We first introduced you to bagvertising in April, but it seems to be catching on. Check out Panadol's use of bagvertising (and cupvertising). The Panadol campaign was produced by Ogilvy & Mather in Hong Kong. [More]







Duff Beer - Homer Simpson's Beer comes true!Duff Beer - Homer Simpson's Beer comes true!

Remember Duff Beer? The official sponsor of Homer Simpson drinking sessions is now available thanks to a mexican guy, Rodrigo Contreras Díaz. Produced in Jalisco and distributed only via internet, this limited edition lager beer has been a success, selling over 200 boxes (12 bottles) in 2 weeks. … [More]



YouTube Ad Stunts - The Tale of LonelyGirl15 and Her Last Video (VIDEO)YouTube Ad Stunts - The Tale of LonelyGirl15 and Her Last Video (VIDEO)

The massive success of LonelyGirl15's YouTube videos has been all the rage on the net. LonelyGirl was a lonely young women who poured out her insecurities to the internet. This week, she released her final video and the rumours of an ad stunt came true. "To millions of fans across the globe, she'… [More]



Wal-Mart 'Rocks the Runway'Wal-Mart 'Rocks the Runway'

Did you think it was fun when Trend Hunter covered Target Couture in June? Now Walmart is also joining the party with a big show in New York Fashion Week. From the NY Times: What may turn out to have been the most significant runway show of New York Fashion Week had no celebrity front row, was cre… [More]



Dirty Laundry Wines - The Rise of Shock LabelsDirty Laundry Wines - The Rise of Shock Labels

Traditional branding was based on choosing names that exude the product's qualities and attributes. Why bother? That's the attitude of many hot new companies who are choosing shocking titles for their identities. Nowhere is this more pronounced than in the wonderful world of wine. Here, shocking… [More]



Blackberry TV - bbTV ReviewedBlackberry TV - bbTV Reviewed

Watch television on you Blackberry! As part of a cool Trend Hunter exclusive, I've had the chance to review bbTV (Blackberry Television) on my Blackberry 8700! The service, provided by Canada.com and Rogers Wireless, is the world's first television broadcasting on a Blackberry. bbTV lets you brow… [More]



Dead Bodytising - World First Aid DayDead Bodytising - World First Aid Day

To raise awareness for World First Aid Day, a Toronto agency placed life size decals of a woman at the bottom of stairwells in Cineplex Odeon Theatres. From far away it looks extremely realistic, but once you get close you realize it's just a decal with a strong call to action to take a first aid tr… [More]



Docupen RC800 - Full Page 24Bit Colour Handheld ScannerDocupen RC800 - Full Page 24Bit Colour Handheld Scanner

Planon have developed a Lightweight Portable Series of Handheld Scanners, with the RC800 Professional topping the list as the most advanced in convenient features yet! Docupen is battery operated and therefore fully Portable. The batteries automatically re-charge themselves when you stick the pen i… [More]



Mobile Phone Vending MachineMobile Phone Vending Machine

Mobile phones are becoming as indespensible as water and if you are thirsty for a phone, you can now obtain one from a Vodafone 'totally automated' Mobile Phone Vending Machine. The idea is to provide a 'Quickphone' for travellers or phone users who know what they want and dont need the boring patte… [More]



MySpace Celebrities - Myspace Star Launches Modeling Career and Denim LineMySpace Celebrities - Myspace Star Launches Modeling Career and Denim Line

As the 6th most popular site on the net, Myspace is increasingly being used to launch careers. Myspace star Christing Dolce, aka Forbidden, not only launched a Playboy career, but also a denim line called Destroyed Denim. All this from becoming a star on Myspace. [More]



Smintair - Smoker's International AirlineSmintair - Smoker's International Airline

Can't resist your unhealthy craving? A new airline, Smintair, lets you smoke in flight. From IHT: If Alexander Schoppmann is right, then where there's smoke, there's a flier. As more countries ban smoking in public places, his idea might seem malapropos. But Schoppmann, a German entrepreneur, is… [More]



Splogs - Crappy Computer Generated Sites Used to Attract GoogleSplogs - Crappy Computer Generated Sites Used to Attract Google

Wired Magazine featured a great article about Splogs - the crappy computer generated blogs that are made to attract traffic from search engines like Google. No doubt you've tripped accross these sites in the past. Expect more of these sites in the future... The article gives a great background abo… [More]



Money Clip Credit CardsMoney Clip Credit Cards

Designed by Roger Arquer, Money Clip Credit Cards were featured as part of a Visa competition for leveraging new chip technology. The contest required innovative designs for credit cards, and it is pretty obvious that the money clip card meets that requirement. [More]



Feel Your Boobies - New Breast Cancer CampaignFeel Your Boobies - New Breast Cancer Campaign

"Feel Your Boobies focuses on creating cool products to raise awareness and educate women, primarily those under 40, about the importance of self-breast exams. Our primary mission is to develop products that create dialogue and get people talking about breast cancer and self-breast exams. In additio… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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