AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

Trend Hunter - Trend Spotting and Cool Hunting
September 2010
AD CULT
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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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BobCars and Advertising Week BobCars and Advertising Week

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The new BBC advertising campaign, "Show Both Sides of the Story," does just that. The angle: get corner billboard space everywhere and juxtapose news on each corner. Credits BBDO New York Bill Bruce… [More]



Ads by ConsumersAds by Consumers

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A new energy drink is billing itself as liquid Cocaine. Not surprisingly, it is getting a little buzz. The website explains the product, "You are about to experience the highest energy content of ANY… [More]



Virtual World MarketingVirtual World Marketing

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Horsemorshing - Creating Words to Drive TrafficHorsemorshing - Creating Words to Drive Traffic

Horsemorshing is getting more and more common with online marketers and bloggers. It starts with an online marketer using a horsemorsh (which means a made up word) as a topic of interest to pique the interests… [More]



Adwalkers - Direct MessagesAdwalkers - Direct Messages

Adwalkers or pseudo-cyborgs are interactive wearable media solutions that induce conversation through games, contests entries and special offers. The unique advertising and marketing platform is capable… [More]



Price Tags On Clothing Street CampaignPrice Tags On Clothing Street Campaign

Usually you look like a complete fool when you accidently leave the price tag on your new threads, but Marshalls decided to make a street campaign out of the idea. The retailer sent a team out on the streets… [More]



Tea Time With A Lamborghini (GALLERY)Tea Time With A Lamborghini (GALLERY)

The display outside of the William Ashley store in downtown Toronto features a bright green Lamborghini Gallardo balanced on top of four teacups. The display is to promote a contest for a 20 piece set… [More]



Branded Finger NailsBranded Finger Nails

Looking for more places to put your brand? Finger nails offer an excellent canvas of opportunity. I found this on Brand Infection, which is a great name for a blog. [More]



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Madagascar hissing cockroaches made a name for themselves in fashion circles this year by becoming all bejeweled and walking around on skinny models as live brooches. Now during the first weekend of the… [More]



Escalator AdvertisingEscalator Advertising

The Hopi Hari amusement park in São Paulo, Brazil hired the QG Propaganda agency to create a promotion for their roller-coasters. They chose escalators as their medium and did a great job of grabbing… [More]



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We first introduced you to bagvertising in April, but it seems to be catching on. Check out Panadol's use of bagvertising (and cupvertising). The Panadol campaign was produced by Ogilvy & Mather in… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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