AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Space Miles - Two Million Virgin Atlantic Miles Get You Into Space Space Miles - Two Million Virgin Atlantic Miles Get You Into Space

Collecting more air miles than you can use? Well, now you can use your air miles to get into space. For two million Virgin Atlantic air miles, you can buy one of the $200,000 tickets on Virgin Galactic's commercial spaceship. From The Independent: Passengers on Sir Richard Branson's forthcoming commercial flights into space will have six minutes to somersault freely in zero gravity and contemplate the fragility of the Earth, before strapping themselves in for their return to the California de… [More]



BobCars and Advertising WeekBobCars and Advertising Week

Our friends at Adholes have sent a long some pics of BobCars which will be invading NYC during AdWeek 2006. Spot 'em and win! "If you're in New York this week, try spotting a BobCar to win two free weeks of BobCar advertising!" [More]







Another Bloody Water (Self-Deprecating Advertising - Revisited)Another Bloody Water (Self-Deprecating Advertising - Revisited)

Marketers do everything they can to take an ok product and give it a great image. This company takes a great quality product in a high competition market and gives it an image that literally tears the marketing profession apart. Or is that the point? If all publicity is good publicity, then maybe … [More]



Premeditated Fame - How Paris Hilton Made it BigPremeditated Fame - How Paris Hilton Made it Big

Have you ever asked how Paris Hilton became so famous without any real talent? Maybe that's because she out-marketed you. Rumour has it that Paris Hilton planned her actions better than you think. In fact, she may have premeditated fame. As one researcher puts it, "If Madonna was Marketing 1.0 t… [More]



Cornervertising - BBC Ads Show Both Sides of the Story (GALLERY)Cornervertising - BBC Ads Show Both Sides of the Story (GALLERY)

The new BBC advertising campaign, "Show Both Sides of the Story," does just that. The angle: get corner billboard space everywhere and juxtapose news on each corner. Credits BBDO New York Bill Bruce (Chief Creative Officer) David Lubars (Chief Creative Officer) Eric Silver (Executive Creative Di… [More]



Ads by ConsumersAds by Consumers

Consumer-generated advertising is getting so big that even traditional marketing and advertising powerhouses are getting in the act, in an effort to reach a very connected online audience that has little patience for traditional ads. From Post-Gazette.com: "Maybe the writers finally ran out of idea… [More]



Cocaine Energy Drink Sparks BuzzCocaine Energy Drink Sparks Buzz

A new energy drink is billing itself as liquid Cocaine. Not surprisingly, it is getting a little buzz. The website explains the product, "You are about to experience the highest energy content of ANY energy drink on the market today! 350% greater than The Bull! Cocaine is not just a re-hash of ex… [More]



Employee-Free StoreEmployee-Free Store

A new store in Florida, Calling Get & Go, takes automation to a whole new level. Instead of employees, the entire store is serviced by a set of automated kiosks. The structure requires less space than a traditional store, less money to operate, and yes, less people. From Kiosk Marketplace: Callin… [More]



Virtual World MarketingVirtual World Marketing

Virtual World Marketing may be the next big thing. In Research Magazine there is an article about how Mario Menti, a solutions architect, is developing experiments and methodology to perform market research and surveying residents of the virtual world. Already, there are several different stores tha… [More]



Horsemorshing - Creating Words to Drive TrafficHorsemorshing - Creating Words to Drive Traffic

Horsemorshing is getting more and more common with online marketers and bloggers. It starts with an online marketer using a horsemorsh (which means a made up word) as a topic of interest to pique the interests of readers in forums and other online mediums as a substitute for their own name or links.… [More]



Adwalkers - Direct MessagesAdwalkers - Direct Messages

Adwalkers or pseudo-cyborgs are interactive wearable media solutions that induce conversation through games, contests entries and special offers. The unique advertising and marketing platform is capable of generating powerful results and on going relationships. They provide the opportunity to reach … [More]



Price Tags On Clothing Street CampaignPrice Tags On Clothing Street Campaign

Usually you look like a complete fool when you accidently leave the price tag on your new threads, but Marshalls decided to make a street campaign out of the idea. The retailer sent a team out on the streets of Chicago dress in their clothes with gigantic price tags. They also tied in radio to the s… [More]



Tea Time With A Lamborghini (GALLERY)Tea Time With A Lamborghini (GALLERY)

The display outside of the William Ashley store in downtown Toronto features a bright green Lamborghini Gallardo balanced on top of four teacups. The display is to promote a contest for a 20 piece set of fine China, in fact the very same China that is supporting the 3,153-lb. vehicle. They had to ho… [More]



Branded Finger NailsBranded Finger Nails

Looking for more places to put your brand? Finger nails offer an excellent canvas of opportunity. I found this on Brand Infection, which is a great name for a blog. [More]



Eat Cockroach, Get First in LineEat Cockroach, Get First in Line

Madagascar hissing cockroaches made a name for themselves in fashion circles this year by becoming all bejeweled and walking around on skinny models as live brooches. Now during the first weekend of the Six Flags Over Texas Halloween festival, they are being used as a means for kids to skip to the f… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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