AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Adidas Launches Store With The Help Of Ducks Adidas Launches Store With The Help Of Ducks

Adidas decided to launch a new store in Pilestraede, Copenhagen during Fashion Week and came up with a great idea to entice customers to go to their store. The placed several small blue Adidas ducks in the fountain at ‘Enhave Plads’. When people picked up the ducks it read on their side: “I’ve swum too far - help me get back home!”, and on the bottom it said: “Reward for my return at Adidas Original store”. When customers brought the poor lost little duck back to the store they rec… [More]



Massive Jean Ball ArtMassive Jean Ball Art

Visitors flock to see a huge ball made entirely of jeans in Xiamen, China. The exhibition is called "Fashion Slave" and every visitor has the chance to win 5 000 yuan or $625 US if they correctly guess how many pairs of jeans it took to make the gigantic ball. My submission is 1744.(GUSH Magazine) [More]







Hooters Billboard Ordered To Be ChangedHooters Billboard Ordered To Be Changed

A Hooters billboard in Clearwater that read "Liquor in Clearwater, Poker in Vegas" definitely got some attention, but not the right kind. Mayor Frank Hibbard came across this innuendo coming home from church a couple weeks ago and did not think that it was an appropriate representation of his town. … [More]



Rock and Roll Based Advertising - The Rock Instrument BureauRock and Roll Based Advertising - The Rock Instrument Bureau

The Rock Instrument Bureau is a unique creative studio dedicated to representing brands like Rock and Roll bands. Print remains the focus of ROCKINSTRUMENTs work, but they have also experimented with moving images. The Rock Instrument Bureau is based in in Buenos Aires. The studio has worked wit… [More]



Ultimate Window Shopping - Tap on Glass to Order ClothingUltimate Window Shopping - Tap on Glass to Order Clothing

NEW YORK (Reuters) - Polo Ralph Lauren Corp. is taking impulse shopping one step farther with technology that allows passersby to purchase clothing they see in the windows of one of its New York stores by tapping on the glass. Projected on the window of the Ralph Lauren Madison Avenue store is a 67… [More]



Magazine in a Bottle - iLove Reaches 300,000 per MonthMagazine in a Bottle - iLove Reaches 300,000 per Month

ILove Magazine is a 32 page A7 magazine with 10 pages of advertising per issue and a bottle based circulation of 300,000 per month. Hmm.. Just when I was starting to get proud of Trend Hunter, I see that bottle magazines are IN. Does that mean that online magazines are out? snap. About iLove: i… [More]



Is the New Fast Food Really Gourmet?Is the New Fast Food Really Gourmet?

I live in Berkeley, California, a town so dedicated to gourmet food that if you wanted to find artisanal cheese made with milk from a grass-fed goat that received daily shiatsu massage and affirmations from its own spirit coach, you might have to go to two stores to find it. There was a time, befor… [More]



Censortising - Censorship Conveys The Message For WonderbraCensortising - Censorship Conveys The Message For Wonderbra

In February, we featured an interactive Wonderbra ad. Now we have another innovative ad from Wonderbra with the introduction of censortising. The censorship conveys the message. [More]



Mirrorvertising - Guerrilla Campaign from ACK InsuranceMirrorvertising - Guerrilla Campaign from ACK Insurance

In a new campaign for ACK Insurance, Partizan Media has created mirrorvertising. The guerrilla ads are made using images imprinted on real mirrors. The unsuspecting driver will look at their rear view mirror and think there is a dinosaur staring right back at them... Bonus: When you rear end the c… [More]



Anheuser-Busch Brewing Craft BeersAnheuser-Busch Brewing Craft Beers

Anheuser-Busch Inc. has decided to move into the craft beer market and have introduced two new beers called Beach Bum Blonde Ale and Jack’s Pumpkin Spiced Ale. Don’t worry these will not overpower Budweiser or Bud Light! The craft beer market contains more than 1 300 small breweries and accounts… [More]



Giant Robot Imprisons Parked CarsGiant Robot Imprisons Parked Cars

An intellectual property dispute resulted in hundreds of cars being imprisoned in the Garden Street Garage in Hoboken New Jersey. This is a sign of things to come... wink From Wired: The robot that parks cars at the Garden Street Garage in Hoboken, New Jersey, trapped hundreds of its wards last week… [More]



Mobile Hotel Rooms - Introducing The Travelodge TravelPodMobile Hotel Rooms - Introducing The Travelodge TravelPod

Want a hotel you can bring with you? Travelodge UK has launched the TravelPod, the world's first mobile hotel room. Take it to a major event or an exotic location. Very Cool. From Giz Magazine: If camping is not your go, but from time to time there’s an outdoor music festival or some other gott… [More]



Lady Bikers - The Hottest Growing SegmentLady Bikers - The Hottest Growing Segment

What's the hottest segment in the motorcylce industry? Lady Bikers. That's right. Forget all your perceptions of bikers as burly beer drinking men, because the female biking segment has increased 34% is 5 years, making lady bikers the hottest segment in the industry. From CS Monitor: Forget flow… [More]



Heinz Custom Labels - Nothing Says it Better Than KetchupHeinz Custom Labels - Nothing Says it Better Than Ketchup

In its latest marketing move, Heinz has launched an interactive website where you can customize your own Heinz labels, because nothing says it better than Ketchup. From the Pittsurgh Tribune: Capitalizing on the 130th anniversary of its most famous product, the H.J. Heinz Co. has created a special … [More]



Hollywood Embraces Web 2.0Hollywood Embraces Web 2.0

Snakes on a Plane - you cant fail to have seen or heard some of the hype - thousands of websites, blogs, homemade trailers, posters and songs dedicated to the movie – and it’s yet to be released. Such online hype hasn’t been seen since Blair Witch project – but even then, buzz was created by… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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