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Marketing Strategy, Cultural Branding and Innovative New Ads

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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Chinese Domain Name Sells For $160,000 Chinese Domain Name Sells For $160,000

A sale of Chinese Internet domain names netted more than $160,000 on Friday in what organizers said was the biggest such auction yet in the computer-crazy country. A pair of sites named for ultra-mobile personal computing (umpc.cn and umpc.com.cn), one of the hottest technologies around, fetched an eye-popping 390,000 yuan ($49,000). Generic domain names including art.com.cn and book.com.cn sold well above their reserve prices, while caipiao.com -- "caipiao" means lottery ticket in Chinese -- f… [More]



Vending Machines Enable Users to Donate to CharityVending Machines Enable Users to Donate to Charity

Appearing across Japan recently is something called the "charity vending machine," which allows users to donate their change to such good causes as environmental conservation and child welfare at the push of a button. These machines have been well received by consumers, who enjoy being able to contr… [More]







Shopping By Phone Takes OffShopping By Phone Takes Off

Shopping by mobile phone is enjoying growing popularity among young women, who are discovering the allure of being able to purchase the goods they desire anywhere, anytime. All sorts of items are now just a few button presses away, including brands of clothing worn by popular fashion models and acce… [More]



SkyCard - Easy Access to Your Own Private JetSkyCard - Easy Access to Your Own Private Jet

If you have ever planned on owning your own luxurious Private Jet and entertaining your friends in the style you deserve, purchasing a SkyCard is the closest you will come. Blue Star Jets have released their 4000 strong fleet of ultra luxurious aircraft at a fraction of the cost of any other chart… [More]



Bank Machine Ads - Jobsintown.deBank Machine Ads - Jobsintown.de

In a very cool series of outdoor ads, Scholz & Friends have created a unique series of Bank Machine Ads and Vending Machine Ads for Jobstown.de. Each of the ads feature someone with the horrible job of working behind the bank machine or vending machine. [More]



Bands Funded by FansBands Funded by Fans

Sell a Band is a cool new community site where fans can purchase shares in aspiring bands. The funding helps the bands to professionally record their music. If they make it big, the fans prosper. For the bands, it is a pretty cool way to raise money. "The music industry is all about fences. Thos… [More]



Google Blankets Mountain View in Free Wi FiGoogle Blankets Mountain View in Free Wi Fi

Only Google draws consumers in for free but still manages to profit significantly. Google has opened a wireless Internet umbrella over its hometown in northern California's high-tech Silicon Valley, enabling anyone in the city to connect online for free. "It worked smashingly," Chris Sacca, Google… [More]



Everything Is A RaceEverything Is A Race

And they're off. This is a great ad by Ogilvy, Calgary for Horse Racing in Alberta, Canada. (GUSH Magazine) [More]



Conveyor Belt AdsConveyor Belt Ads

Those plain, usually dirty, black conveyor belts at the grocery store are now up for grabs as ad space. " 'Conveyor belts have never been on anybody's radar screen for marketing,' said Frank Cox, president-CEO of EnVision Marketing Group, a Little Rock, Ark., firm with a patented system to print dig… [More]



Bus Ads That Change Based on GPS LocationBus Ads That Change Based on GPS Location

25 new buses in NYC will use GPS targeted ads that change as the bus drives throughout the city. The ads, for Yell.com, will show detailed information about the area. In the same campaign there will be special bus shelters with maps where you can search for things in the area. [More]



Get a Personalized Phone Call From Samuel Jackson for Snakes on PlaneGet a Personalized Phone Call From Samuel Jackson for Snakes on Plane

You can send a free personalized phone call of Samual Jackson talking about "Snakes on a Plane". Select a dozen details about you and your buddy (like your relationship, personal detials about them, their job, etc), and they'll get the personalized phone call. This is an ULTRA cool form of buzz ma… [More]



Create your own video game using Microsoft SoftwareCreate your own video game using Microsoft Software

Hoping to spur interest among video game enthusiasts, creative types and students, Microsoft Corp. said it plans to offer a consumer version of the professional software tools used to create video games for its Xbox 360 console. The XNA Game Studio Express program, an offshoot of the company's more… [More]



Scentvertising - Eau de Marijuana in Rolling Stone?Scentvertising - Eau de Marijuana in Rolling Stone?

A scent-strip ad in the Aug. 24 issue of Rolling Stone Magazine to promote the second season of Showtime's "Weeds" may smell like pot getting smoked, or marijuana in a bag or even, yes, hippies.You may get yourself a copy to check if it is close enough to the real thing..lol [More]



Fuel For Travel - Digital Media Store in Amsterdam AirportFuel For Travel - Digital Media Store in Amsterdam Airport

In addition to (tax free) shopping there’s a new way to spend time at the airport before boarding your aircraft. From today passengers travelling via Amsterdam Airport Schiphol can download travel information, music, audio books and videos at FUEL FOR TRAVEL, which is located in Departure Lounges … [More]



Fashion Inspired Hotels - Miss Sixty And Ralph LaurenFashion Inspired Hotels - Miss Sixty And Ralph Lauren

The apparent trend in fashion is designing hotels. Versace and Miss Sixty did it and now Bulgari and Ralph Lauren are planning to jump on the fashionwagon. Lauren's hotel empire is still in the early planning stages and really is just an idea right now. Who will be next? and how many hotels do we n… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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