AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Glamphone - Elle Mobile Phone With Mirror Glamphone - Elle Mobile Phone With Mirror

Elle Publications together with Alcatel have developed a glitzy new phone design that doubles as a beauty accessory, the screen converts into a mirror when not in use. The phone itself is divinely red or glinting black and definitely worthy of the title Fashion statement. This shiny new branded Mobile tool comes with a matching headseat and a car charger… [More]



FlipClips - Make Your Own Flip Books Online (VIDEO)FlipClips - Make Your Own Flip Books Online (VIDEO)

Create your own Flip Book by uploading a video to FlipClips.com. Prices start as low as $6. "FlipClips are individually crafted flipbooks, created using your own digital video. FlipClips are available… [More]







Bluetooth Billboards the Beam Trailers to Your PhoneBluetooth Billboards the Beam Trailers to Your Phone

CBS is promoting its new lineup using bluetooth billboards that beam trailers to your mobilte phone. Sweet. "New York’s Grand Central Station will host Bluetooth-enabled billboards that beam show clips… [More]



ROX EyesROX Eyes

The promotion for ROX energy drink included handing out masks with eyes printed on them to passengers asleep on trains, buses and airplanes in Berlin. The masks create the illusion of a wide-awake state,… [More]



EMMY Award Contest - Compete with Jeff Probst on your Wireless PhoneEMMY Award Contest - Compete with Jeff Probst on your Wireless Phone

You may never be a "Survivor" candidate but Sprint and AirPlay Networkinc. will give you a First Time Ever chance at competing with Jeff Probst during a live broadcast of the Emmy Awards using exclusive… [More]



Chinese Domain Name Sells For $160,000Chinese Domain Name Sells For $160,000

A sale of Chinese Internet domain names netted more than $160,000 on Friday in what organizers said was the biggest such auction yet in the computer-crazy country. A pair of sites named for ultra-mobile… [More]



Shopping By Phone Takes OffShopping By Phone Takes Off

Shopping by mobile phone is enjoying growing popularity among young women, who are discovering the allure of being able to purchase the goods they desire anywhere, anytime. All sorts of items are now just… [More]



Bank Machine Ads - Jobsintown.deBank Machine Ads - Jobsintown.de

In a very cool series of outdoor ads, Scholz & Friends have created a unique series of Bank Machine Ads and Vending Machine Ads for Jobstown.de. Each of the ads feature someone with the horrible job of… [More]



Google Blankets Mountain View in Free Wi FiGoogle Blankets Mountain View in Free Wi Fi

Only Google draws consumers in for free but still manages to profit significantly. Google has opened a wireless Internet umbrella over its hometown in northern California's high-tech Silicon Valley, enabling… [More]



Everything Is A RaceEverything Is A Race

And they're off. This is a great ad by Ogilvy, Calgary for Horse Racing in Alberta, Canada. (GUSH Magazine) [More]



Conveyor Belt AdsConveyor Belt Ads

Those plain, usually dirty, black conveyor belts at the grocery store are now up for grabs as ad space. " 'Conveyor belts have never been on anybody's radar screen for marketing,' said Frank Cox, president-CEO… [More]



Bus Ads That Change Based on GPS LocationBus Ads That Change Based on GPS Location

25 new buses in NYC will use GPS targeted ads that change as the bus drives throughout the city. The ads, for Yell.com, will show detailed information about the area. In the same campaign there will… [More]



Get a Personalized Phone Call From Samuel Jackson for Snakes on PlaneGet a Personalized Phone Call From Samuel Jackson for Snakes on Plane

You can send a free personalized phone call of Samual Jackson talking about "Snakes on a Plane". Select a dozen details about you and your buddy (like your relationship, personal detials about them, their… [More]



Create your own video game using Microsoft SoftwareCreate your own video game using Microsoft Software

Hoping to spur interest among video game enthusiasts, creative types and students, Microsoft Corp. said it plans to offer a consumer version of the professional software tools used to create video games… [More]



Scentvertising - Eau de Marijuana in Rolling Stone?Scentvertising - Eau de Marijuana in Rolling Stone?

A scent-strip ad in the Aug. 24 issue of Rolling Stone Magazine to promote the second season of Showtime's "Weeds" may smell like pot getting smoked, or marijuana in a bag or even, yes, hippies.You may… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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