AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Glamphone - Elle Mobile Phone With Mirror Glamphone - Elle Mobile Phone With Mirror

Elle Publications together with Alcatel have developed a glitzy new phone design that doubles as a beauty accessory, the screen converts into a mirror when not in use. The phone itself is divinely red or glinting black and definitely worthy of the title Fashion statement. This shiny new branded Mobile tool comes with a matching headseat and a car charger as well as a designer silver letter 'E' dangling from a necklace carry strap. You will receive a one-year subscription to Elle on purchasing t… [More]



Blog Your Own Hardcover Book (and Sell It ) at Blurb.comBlog Your Own Hardcover Book (and Sell It ) at Blurb.com

Now you can create your own hardcover book by blogging to Blurb.com. Instead of creating your book all at once, you can create it over time, slowly compiling your entries until you have a cool new book. Ideas: coolbooks, portfolios, family albums, etc. FROM WIRED: Those who can't publish, blog. … [More]







ATM Gambling - Bank to Woo Customers with ATM RouletteATM Gambling - Bank to Woo Customers with ATM Roulette

That's right! A Japanese bank has introduced gambling to its ATM machines. TOKYO (Reuters) - Japanese banks have long had a reputation for poor service but at least one is trying something new -- wooing customers with an opportunity to try their hand at Lady Luck. A roulette wheel pops onto the … [More]



Disaster Capitalism - Red Cross Partners with Walmart for Disaster ReliefDisaster Capitalism - Red Cross Partners with Walmart for Disaster Relief

Apparently, businesses do disaster better. This was one of the key lessons during Hurricane Katrina which has now led the Red Cross to form a new disaster response partnership with Wal-Mart. Naiomi Campbell offers a unique perspective of this sort of partnership could lead to dependence on a skewe… [More]



FlipClips - Make Your Own Flip Books Online (VIDEO)FlipClips - Make Your Own Flip Books Online (VIDEO)

Create your own Flip Book by uploading a video to FlipClips.com. Prices start as low as $6. "FlipClips are individually crafted flipbooks, created using your own digital video. FlipClips are available in three styles, and are made using only the best materials around. Acid and lignin-free, heavy b… [More]



Container Stores - Uniqlo Drops Stores in NYCContainer Stores - Uniqlo Drops Stores in NYC

If you don't have a store location, why not just drop a big box of cargo and call it a store? A Japanese store, Uniqlo, will be opening the first 'Container Stores' in NYC this Labor Day weekend. "Uniqlo will deliver container stores modeled after a ship's cargo containers to various locations in … [More]



Yin Yang Innovation - Browse the Bankruptcy Blog and Patent Pending Blog for IdeasYin Yang Innovation - Browse the Bankruptcy Blog and Patent Pending Blog for Ideas

If you're looking for new venture ideas, two great sources include both the Bankruptcy Blog and Patent Pending Blog. Why? Because all good innovators should know what works and what doesn't. This concept was recently described as Yin Yang Innovation by Diego Rodriguez at MetaCool, "I think if you … [More]



Sony Portable Reader System with Electronic Ink - PRS-500Sony Portable Reader System with Electronic Ink - PRS-500

This nifty ultra thin and lightweight device (under nine ounces) is a perfect travel companion for long tedious journeys as it is a portable library allowing you to store approximately 160 books. It has an impressive six-inch display using breakthrough E Ink Display Technology, the text looks like i… [More]



Bluetooth Billboards the Beam Trailers to Your PhoneBluetooth Billboards the Beam Trailers to Your Phone

CBS is promoting its new lineup using bluetooth billboards that beam trailers to your mobilte phone. Sweet. "New York’s Grand Central Station will host Bluetooth-enabled billboards that beam show clips and trailers to people’s mobiles and PDAs. The five prime-time shows to be promoted this way… [More]



Wayu Tribe to Design Nokia phonesWayu Tribe to Design Nokia phones

Wayu tribe designs (Natives from Guajira, Colombia) will be used in a new series of cellphones by Nokia to be launched in september. Last year these designs were applied to bags and belts in SS Milano catwalk. (photo taken from eltiempo.com) [More]



Brazilian Sex Workers Get a Voice - Blog, Clothing Line and BookBrazilian Sex Workers Get a Voice - Blog, Clothing Line and Book

With a new blog, clothing line and book, brazillian sex workers now have a voice. The new book, written by brazillian sex worker, has already sold 100,000 copies! [More]



PlayAway Audio BooksPlayAway Audio Books

PlayAway Books are like little iPods that contain books such as John Grisham's "The Broker" and Dan Brown's "The Da Vinci Code". They come with ear buds and a lanyard to wear around your neck so people can still see what you're reading or in this case listening to. I'm still a fan of regular books,… [More]



Pink Playstations - PSP and PS2 Target GirlsPink Playstations - PSP and PS2 Target Girls

Sony has released a pink PSP to match the pink PS2. The aim is to broaden the appeal of Sony's otherwise masculine looking device. "Girls too enjoy playing video games and hence all the brands are now cashing on to their favorite color to promote these game-gizmos. No marks to you for guessing the… [More]



ROX EyesROX Eyes

The promotion for ROX energy drink included handing out masks with eyes printed on them to passengers asleep on trains, buses and airplanes in Berlin. The masks create the illusion of a wide-awake state, that ROX can give you. However, the male mask is a bit freaky. (GUSH Magazine) [More]



EMMY Award Contest - Compete with Jeff Probst on your Wireless PhoneEMMY Award Contest - Compete with Jeff Probst on your Wireless Phone

You may never be a "Survivor" candidate but Sprint and AirPlay Networkinc. will give you a First Time Ever chance at competing with Jeff Probst during a live broadcast of the Emmy Awards using exclusive application technology. Using your Sprint or Nextel Phones to access the game, text the word "Em… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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