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Marketing Strategy, Cultural Branding and Innovative New Ads

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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Luxury Goods Still on the Rise - LVMH Announces Another Record Quarter Luxury Goods Still on the Rise - LVMH Announces Another Record Quarter

LVMH, the maker of Louis Vuitton handbags and Hennessy cognac, assuaged fears of a slowdown in conspicuous consumption on Tuesday when it announced another six months of double-digit sales growth. The French group, the world's biggest manufacturer of luxury goods, said that sales rose 13 per cent to €7bn in the first half of the year following "market share gains across all brands". (THE FINANCIAL TIMES, UK) [More]



Google Challenges Coke as World's Most Valuable BrandGoogle Challenges Coke as World's Most Valuable Brand

For years it has pretty much been assumed that Coke would always be the world's most valuable brand. Now, your favorite seach engine is challenging that. Google is moving in on Coke's dominance! From The Guardian: Google is challenging Coca-Cola and Microsoft for global fame after becoming the fa… [More]







World's Most Expensive HomesWorld's Most Expensive Homes

The world's most expensive homes sell at fantastic prices -- some in excess of US$100 million -- and those prices are rising ever higher. New wealth is being created around the world, affluent buyers are increasingly willing to cross borders to find the homes they want, and residential real estate… [More]



Launching Gangsters' Music CareersLaunching Gangsters' Music Careers

A British businessman and marketing expert is searching for the next rap stars -- by going into LA's most dangerous neighborhoods and recruiting gang members with lyrical talent. Jon Nokes has invested more than US$1 million in the project already, searching the streets for new talent and holding a… [More]



Scarlett Johansson Ties Up with ReebokScarlett Johansson Ties Up with Reebok

Hollywood star Scarlett Johansson has signed a deal to create a new line of clothing and footwear with Reebok. The Scarlett Rbk line will feature t-shirts, track jackets and hoodies and will appear in high-end department stores and boutiques next spring. Johansson will also be featured in Reebok's … [More]



Sticking it to the Man - Millionaire Fights MPAA Over Piracy LawsuitSticking it to the Man - Millionaire Fights MPAA Over Piracy Lawsuit

Last November, Shawn Hogan received an unsettling call: A lawyer representing Universal Pictures and the Motion Picture Association of America informed the 30-year-old software developer that they were suing him for downloading Meet the Fockers over BitTorrent. Hogan was baffled. Not only does he de… [More]



New USB Dictionary and ThesaurusNew USB Dictionary and Thesaurus

As I came across this device, I was reminiscing about my school days when we kids would lug a thick, mean-looking Webster's dictionary to our English classes. And the bigger the dictionary, the more respect the proud owner would command, which in turn would set off a fierce competition among kids to… [More]



Viral Billboards - Angry Spouse Gets Even OR Mystery Ad?Viral Billboards - Angry Spouse Gets Even OR Mystery Ad?

A billboard in LA and New York has gained a lot of attention and buzz recently. The billboard reads: ‘Hi Steven, Do I have your attention now? I know all about her, you dirty, sneaky, immoral, unfaithful, poorly-endowed slimeball. Everything’s caught on tape. Your (soon-to-be-ex). P.S. I paid fo… [More]



Kids Kill In Violent Christian VideogameKids Kill In Violent Christian Videogame

Hmm.. I don't like the idea of violent religious video games... Will this become a major trend? Excerpt from the Article: The Rapture is headed for New York City, and just in time for Christmas. In Left Behind: Eternal Forces, a Christian-themed videogame due out this October, the New York skyline … [More]



Barf Bag AdvertisingBarf Bag Advertising

U.S. Airways has discovered another in-flight medium to sell to marketers - the barf bag. Phil Gee, a spokesperson form the airline said it’s difficult not to notice the bag when rummaging through the seat back, and since it is a blank canvas it could be used to sell products or services. Apparent… [More]



SpacevertisingSpacevertising

It seems we’re running out of advertising space (or at least good/fresh space) so now companies are eager to increase their market share in space. In 1985, Coca-Cola and Pepsi seized an opportunity to test the viability of carbonated drinks in space. Both companies benefited from the first unoffic… [More]



Porta Potty AdvertisingPorta Potty Advertising

Believe it or not, this is our fourth article on innovative urinal advertising! In January, we covered Interactive Urinal Advertising, Heat Activiated Urinal Billboards, and Urinal Video Games. Now, a less shocking form of porta potty advertising is changing the way marketers look at the toilet. … [More]



Eggvertising - CBS Markets New Shows on EggsEggvertising - CBS Markets New Shows on Eggs

CBS has begun advertising their station and shows on eggs. More than 35 million eggs will be marked with their logo and phrases such as, “ CSI: Crack the Case on CBS”. The campaign will begin in September to promote the fall TV show line up. This will only be a portion of their advertising and… [More]



Plastic Is The New Paper For Vending MachinesPlastic Is The New Paper For Vending Machines

Credit and Debit cards are becoming the preferred method of payment instead of cash. “In 2003, debit and credit card swipes numbered more than 34 billion in the United States. Experts predict that by 2010, card transactions will surpass those made by cash and checks combined” (ABC News). Bases o… [More]



HP Skins - New Personalized PCsHP Skins - New Personalized PCs

Now you can personalize your PC with HP Skins. The new program lets you select skins from their inventory, or send in your own pictures for even greater personalization. The skin inventory includes: art, comics, entertainment, sports, stock images, and your own uploads. From HP: Perfect fit - S… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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