AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

Trend Hunter - Trend Spotting and Cool Hunting
September 2010
AD CULT
AD CULT Magazine

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Google Challenges Coke as World's Most Valuable Brand Google Challenges Coke as World's Most Valuable Brand

For years it has pretty much been assumed that Coke would always be the world's most valuable brand. Now, your favorite seach engine is challenging that. Google is moving in on Coke's dominance! From… [More]



Launching Gangsters' Music CareersLaunching Gangsters' Music Careers

A British businessman and marketing expert is searching for the next rap stars -- by going into LA's most dangerous neighborhoods and recruiting gang members with lyrical talent. Jon Nokes has invested… [More]







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Hollywood star Scarlett Johansson has signed a deal to create a new line of clothing and footwear with Reebok. The Scarlett Rbk line will feature t-shirts, track jackets and hoodies and will appear in… [More]



Viral Billboards - Angry Spouse Gets Even OR Mystery Ad?Viral Billboards - Angry Spouse Gets Even OR Mystery Ad?

A billboard in LA and New York has gained a lot of attention and buzz recently. The billboard reads: ‘Hi Steven, Do I have your attention now? I know all about her, you dirty, sneaky, immoral, unfaithful,… [More]



Barf Bag AdvertisingBarf Bag Advertising

U.S. Airways has discovered another in-flight medium to sell to marketers - the barf bag. Phil Gee, a spokesperson form the airline said it’s difficult not to notice the bag when rummaging through the… [More]



SpacevertisingSpacevertising

It seems we’re running out of advertising space (or at least good/fresh space) so now companies are eager to increase their market share in space. In 1985, Coca-Cola and Pepsi seized an opportunity to… [More]



Porta Potty AdvertisingPorta Potty Advertising

Believe it or not, this is our fourth article on innovative urinal advertising! In January, we covered Interactive Urinal Advertising, Heat Activiated Urinal Billboards, and Urinal Video Games. Now,… [More]



Eggvertising - CBS Markets New Shows on EggsEggvertising - CBS Markets New Shows on Eggs

CBS has begun advertising their station and shows on eggs. More than 35 million eggs will be marked with their logo and phrases such as, “ CSI: Crack the Case on CBS”. The campaign will begin in September… [More]



HP Skins - New Personalized PCsHP Skins - New Personalized PCs

Now you can personalize your PC with HP Skins. The new program lets you select skins from their inventory, or send in your own pictures for even greater personalization. The skin inventory includes:… [More]



Organic Beer Sales Grow, Anheuser-Busch Enters MarketOrganic Beer Sales Grow, Anheuser-Busch Enters Market

It's probably true that Organic ANYTHING is hot right now. So it shouldn't be too much of a surprise that organic beer is the next big thing in bars. In fact, Anheuser-Busch has now entered the market… [More]



Xbox 360-Branded Ecstasy Popping UpXbox 360-Branded Ecstasy Popping Up

In June, we featured an article on how Drug Dealers Use Marketing to Establish Brand Loyalty. As an example of that, there are recent reports that XBox 360 branded ecstacy is the latest 'it' brand. From… [More]



Papa John's Guerilla Ad - Fake Delivery Man in Your Peep HolePapa John's Guerilla Ad - Fake Delivery Man in Your Peep Hole

Papa John's Peru has created viral buzz with its guerilla Delivery Man ads. The ads, created by Saatchi and Saatchi, consist of a little dude taped to your door. The catch is that it looks like a delivery… [More]



Drive Through Lubrication Ad - Inappropriate?Drive Through Lubrication Ad - Inappropriate?

I almost don't know what to say. Fortunately, people in Europe can't stop talking about this drive through lubrication ad. Created by Grey Worldwide, the ad speaks for itself. Subtle until you get it... [More]



Jones Soda Carbonated CandyJones Soda Carbonated Candy

Sizzle me this, sizzle me that, where can I get candy with snap? The new Jones Soda Carbonated Candy comes in three tasty flavors: Green Apple, Fufu Berry, and Berry Lemonade. Want it? Me too. Here's… [More]



Spanish Nightologists Party Requires Dance Video For InvitationSpanish Nightologists Party Requires Dance Video For Invitation

In Spain, J&B;whisky has recently launched the 2006 edition of its Nightology boat. There is going to be a big party on a boat outside the coast of Malaga in a few weeks. Not everybody is allowed to… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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