Google Challenges Coke as World's Most Valuable Brand
For years it has pretty much been assumed that Coke would always be the world's most valuable brand. Now, your favorite seach engine is challenging that. Google is moving in on Coke's dominance!
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A British businessman and marketing expert is searching for the next rap stars -- by going into LA's most dangerous neighborhoods and recruiting gang members with lyrical talent.
Jon Nokes has invested…
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Hollywood star Scarlett Johansson has signed a deal to create a new line of clothing and footwear with Reebok.
The Scarlett Rbk line will feature t-shirts, track jackets and hoodies and will appear in…
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A billboard in LA and New York has gained a lot of attention and buzz recently. The billboard reads: ‘Hi Steven, Do I have your attention now? I know all about her, you dirty, sneaky, immoral, unfaithful,…
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U.S. Airways has discovered another in-flight medium to sell to marketers - the barf bag. Phil Gee, a spokesperson form the airline said it’s difficult not to notice the bag when rummaging through the…
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It seems we’re running out of advertising space (or at least good/fresh space) so now companies are eager to increase their market share in space. In 1985, Coca-Cola and Pepsi seized an opportunity to…
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Believe it or not, this is our fourth article on innovative urinal advertising! In January, we covered Interactive Urinal Advertising, Heat Activiated Urinal Billboards, and Urinal Video Games. Now,…
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CBS has begun advertising their station and shows on eggs. More than 35 million eggs will be marked with their logo and phrases such as, “ CSI: Crack the Case on CBS”. The campaign will begin in September…
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Now you can personalize your PC with HP Skins. The new program lets you select skins from their inventory, or send in your own pictures for even greater personalization.
The skin inventory includes:…
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It's probably true that Organic ANYTHING is hot right now. So it shouldn't be too much of a surprise that organic beer is the next big thing in bars. In fact, Anheuser-Busch has now entered the market…
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In June, we featured an article on how Drug Dealers Use Marketing to Establish Brand Loyalty. As an example of that, there are recent reports that XBox 360 branded ecstacy is the latest 'it' brand.
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Papa John's Peru has created viral buzz with its guerilla Delivery Man ads. The ads, created by Saatchi and Saatchi, consist of a little dude taped to your door. The catch is that it looks like a delivery…
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I almost don't know what to say. Fortunately, people in Europe can't stop talking about this drive through lubrication ad. Created by Grey Worldwide, the ad speaks for itself. Subtle until you get it...
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Sizzle me this, sizzle me that, where can I get candy with snap? The new Jones Soda Carbonated Candy comes in three tasty flavors: Green Apple, Fufu Berry, and Berry Lemonade. Want it? Me too.
Here's…
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In Spain, J&B;whisky has recently launched the 2006 edition of its Nightology boat. There is going to be a big party on a boat outside the coast of Malaga in a few weeks.
Not everybody is allowed to…
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