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Marketing Strategy, Cultural Branding and Innovative New Ads

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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Creative Drink Spiking Creative Drink Spiking

This guerrilla campaign by TBWA/London was created to raise awareness for drug-rape, a common practice that’s part of nightlife worldwide. These cocktail umbrellas that say, 'This is how easy it is to spike your drink' were placed in the drinks of unaware people that were not watching their drinks. This campaign won Bronze for ‘Outdoor', and rightfully… [More]



Global Warming MugGlobal Warming Mug

This is an interesting way to demonstrate the effects of global warming. When you pour a hot liquid into the mug , Florida disappears, half of the eastern seaboard is underwater and shorelines recede all… [More]







IMicrosoft Online Demographic PredictorIMicrosoft Online Demographic Predictor

Interesting new tool from Microsoft - AdCenter technology can predict a customer’s age, gender, and other demographic information according to his or her online behaviour that is, from search queries… [More]



Web Browsers Getting FaceliftsWeb Browsers Getting Facelifts

The major Web browsers are getting facelifts as they increasingly become the focal point for handling business transactions and running programs over the Internet rather than simply displaying Web sites.… [More]



50 Cent And Apple Near Partnership?50 Cent And Apple Near Partnership?

Fans of rapper 50 Cent know they can find him "In Da Club," but soon they might be able to find his computer on "da desk." 50 Cent, whose real name is Curtis Jackson, is negotiating a branding deal with… [More]



TV relies on the web as marketing vehicleTV relies on the web as marketing vehicle

NBC on Tuesday said it would promote its autumn lineup of TV shows on the popular YouTube video site, another example of the growing importance of the web as an advertising vehicle. Under the agreement,… [More]



Speed Unlimited Guerrilla Campaign in Buenos AiresSpeed Unlimited Guerrilla Campaign in Buenos Aires

Speed Unlimited is a fizzy drink from the Energy Drink category. The first one that came to Argentina in 1997. It was created in Austria. It contains Taurina, caffeine , vitamin b2, b6, c and minerals… [More]



Fixr - Re-Create Lost MemoriesFixr - Re-Create Lost Memories

Should you ever forget (or lose) your camera – fear not – just brief the guys at Fixr on what you missed out on and they’ll find a photo that best captures the experience and you upload it to y our… [More]



Target Couture - New High End Label from TargetTarget Couture - New High End Label from Target

Fans of Target stores long ago nicknamed the retailer "Tar-zhay" for its cheap and chic clothes, the French accent lending the discounter a certain je ne sais quoi that made it acceptable among fashionistas.… [More]



American Express Butterfly CardAmerican Express Butterfly Card

Gold Cards are boring and everyone has a Platinum Card. However, nobody you know has a Butterfly Card. Be the first with the new American Express card that folds into a stylish case. Hot. "The Butterfly… [More]



Gen Pets SpoofGen Pets Spoof

Seems the world hasn't infact gone mad...and the Gen Pets are just a spoof. A viral campaign instigated by an upandcoming sculptor, whose purpose for the project appears to be a mixture of commercial art,… [More]



Florida Restaurant Debuts $100 BurgerFlorida Restaurant Debuts $100 Burger

A Florida Restaurant, the Old Homestead Steak House, is now selling burgers for $100. This is the third luxury burger we've featured, proving that expensive burgers are taking off. Earlier this year,… [More]



Public Urination as Advertising - Guerrilla Ad CampaignPublic Urination as Advertising - Guerrilla Ad Campaign

Just when you got all excited, I need to tell you that the human publically urinating for the Privy Council is actually a maniquen. Still, impressive. The campaign by Saatchi & Saatchi is an attempt… [More]



Insult Advertising - Because You Know You're AnnoyingInsult Advertising - Because You Know You're Annoying

Why compliment the customer? You know they like to complain, so give them something to complain about. That's the theory behind the weather networks latest campaign from Holmes & Lee, Toronto. Sweet. [More]



Action AdvertisingAction Advertising

Why just tell people what you do when you can actually show them? Take this ad from Adidas' "Impossible is Nothing" campaign as an example. Sure, the bus is plastered with the campaign's regular ads --… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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