AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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NYC Garbage - Buy it and Call it Art NYC Garbage - Buy it and Call it Art

Garbage - a marketer's dream? For NYC artist Justin, 100% hand picked garbage is art. Justin collects his art on the street after major events, such as New Year's Eve at Time Square. He then packages his garbage into neat little plastic containers and markets the boxed trash to art collectors in over 20 different countries. Visit his website to… [More]



World Cup: Fashionistas Join the FrenzyWorld Cup: Fashionistas Join the Frenzy

If you're reading very many blogs this month, it will be tough not to notice the World Cup hype has even stormed the wonderful world of fashion. Several luxury designers are marketing their world cup… [More]







Google SpreadsheetsGoogle Spreadsheets

Spreadsheets you can share and edit at the same time, or simply view and chat with your colleagues as you navigate your spreadsheets. Stored online, so you can access them from anywhere. But do they pose… [More]



Creative Director Auctions Off His Right-Brain on eBayCreative Director Auctions Off His Right-Brain on eBay

Steve Babcock, a creative director in Salt Lake City, is auctioning off his right brain on eBay. Now don't get too excited you only get 10 hours of his creative abilities. The current bid is $68 US and… [More]



Drug Dealers Use Marketing To Establish Brand LoyaltyDrug Dealers Use Marketing To Establish Brand Loyalty

Marketing is essential for any business to survive including the illegal drug trade. Dealers are placing words and/or images on packages of heroin they sell. “The heroin trade goes by word of mouth,”… [More]



Your House Shaken and Stirred by BACARDIYour House Shaken and Stirred by BACARDI

Bacardi has launched a cool service to turn your house into a cool bar. On your request Bacardi Mixologists will come to your house and rock the place with their cocktails. They will bring along DJs as… [More]



Mini Car Subway ExitMini Car Subway Exit

The new Mini 'Size' campaign uses exterior media to convey the size of a Mini. Specifically, the ad makes it look like everyone getting into the Subway is entering a Mini. The campaign was created by… [More]



Immersion Advertising - Ikea Fabric Ad in SwedenImmersion Advertising - Ikea Fabric Ad in Sweden

One of the latest trends in advertising involves complete immersion into the product. In this case, a new ad from Ikea is in the form of a decorated subway. The windows are finished with Ikea Fabric… [More]



The Adidas Football CathedralThe Adidas Football Cathedral

We're going to start seeing an explosion of soccer ads during the World Cup season of insanity, but I'm only posting the good stuff. Like this Adidas fresco ceiling painting in the railway station in Cologne… [More]



Africa to Get First Luxury Fashion LabelAfrica to Get First Luxury Fashion Label

The Dutch company first traded Indonesian fabrics in West Africa in the mid-1880s and the exotic wax textiles -- fashioned by local tailors into voluminous dresses with fancy fishtail skirts and puffed… [More]



Scientology is Newest NASCAR SponsorScientology is Newest NASCAR Sponsor

Tom Cruise came to Charlotte in 1989 to film "Days Of Thunder." Little did we know that someday his idealogy would come zooming back to NASCAR as a sponsor. Racin' fans, brace yourselves for some couch-jumping… [More]



Disney Is Now Selling FruitDisney Is Now Selling Fruit

Disney has begun licensing fresh fruit in European supermarkets. Shoppers are ready to buy their satsumas and Disney is going to branch out into apples and bananas. To further entice children to eat their… [More]



Interactive Pepsi Transit AdsInteractive Pepsi Transit Ads

BBDO has created a clever transit ad that has a functional headphone jack embedded in it. If you plug in your headphones you can hear various samples of music available through pepsiaccess.ca. You can… [More]



World's Top Tennis Stars at Burj Al Arab HotelWorld's Top Tennis Stars at Burj Al Arab Hotel

As if the Burj Al Arab hotel wasn't cool enough, they converted their rooftop helipad to a tennis court so that Agassi and Federer could have a skytop game. Stylin. "In preparation for the Dubai Duty… [More]



Martha Stewart plans own version of MySpaceMartha Stewart plans own version of MySpace

Martha Stewart Living Omnimedia said Tuesday that it plans to start an online social network similar to MySpace.com, but aimed at adult women. The network would appeal to women aged 25 to 45, and allow… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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