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Marketing Strategy, Cultural Branding and Innovative New Ads

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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Creative Drink Spiking Creative Drink Spiking

This guerrilla campaign by TBWA/London was created to raise awareness for drug-rape, a common practice that’s part of nightlife worldwide. These cocktail umbrellas that say, 'This is how easy it is to spike your drink' were placed in the drinks of unaware people that were not watching their drinks. This campaign won Bronze for ‘Outdoor', and rightfully so as this piece definitely grabs the attention of its audience and portrays a realistic view of how common and easy it can be to drug unsusp… [More]



Buy Music From The Radio With Your CellBuy Music From The Radio With Your Cell

UBC Media Group has developed a technology that will allow mobile phone users to buy any song playing on a radio station by the tough of a button. The proposed service uses the same technology to deliver digital radio to 3m sets in the UK, with mobile phones containing the necessary chips expected … [More]







Global Warming MugGlobal Warming Mug

This is an interesting way to demonstrate the effects of global warming. When you pour a hot liquid into the mug , Florida disappears, half of the eastern seaboard is underwater and shorelines recede all over the world. I'm not sure though that this $10.95 mug will solve global warming. [More]



IMicrosoft Online Demographic PredictorIMicrosoft Online Demographic Predictor

Interesting new tool from Microsoft - AdCenter technology can predict a customer’s age, gender, and other demographic information according to his or her online behaviour that is, from search queries and webpage views. For example, Ebay users in the UK are more likely to be female, those searching… [More]



Web Browsers Getting FaceliftsWeb Browsers Getting Facelifts

The major Web browsers are getting facelifts as they increasingly become the focal point for handling business transactions and running programs over the Internet rather than simply displaying Web sites. The upgrades are the latest skirmish in the browser war that started in the mid-1990s and led t… [More]



50 Cent And Apple Near Partnership?50 Cent And Apple Near Partnership?

Fans of rapper 50 Cent know they can find him "In Da Club," but soon they might be able to find his computer on "da desk." 50 Cent, whose real name is Curtis Jackson, is negotiating a branding deal with Apple Computer to create a line of computers more affordable to those in lower income brackets,… [More]



TV relies on the web as marketing vehicleTV relies on the web as marketing vehicle

NBC on Tuesday said it would promote its autumn lineup of TV shows on the popular YouTube video site, another example of the growing importance of the web as an advertising vehicle. Under the agreement, the TV network, which is owned by General Electric, would create an official NBC channel on YouT… [More]



Flag: Bookmark The Real WorldFlag: Bookmark The Real World

Share where you go, while on the go. Online or from your mobile, place a flag to reveal your location, or keep an eye on your mates, as they leave theirs. A flag is a real-world, geographic bookmark that can have a title, a description, tags, and even pictures. By default, all flags are public, and … [More]



Speed Unlimited Guerrilla Campaign in Buenos AiresSpeed Unlimited Guerrilla Campaign in Buenos Aires

Speed Unlimited is a fizzy drink from the Energy Drink category. The first one that came to Argentina in 1997. It was created in Austria. It contains Taurina, caffeine , vitamin b2, b6, c and minerals that promise to stimulate the body and give energy. The promotional campaign, is launched from the… [More]



Homeless People and Their Weblogs Start to Get High TechHomeless People and Their Weblogs Start to Get High Tech

Dozens of homeless people run popular blogs which they update in public libraries and in some cases, with their own personal laptops. The homeless man shown here, Happy Ivy, even advertises his website on a $400 bus which he also calls home. His site, Aboutusnow.com, is a political-advocacy site … [More]



Fixr - Re-Create Lost MemoriesFixr - Re-Create Lost Memories

Should you ever forget (or lose) your camera – fear not – just brief the guys at Fixr on what you missed out on and they’ll find a photo that best captures the experience and you upload it to y our Flickr photos. Well who wants a gap in the digital documentary of their life…. [More]



Target Couture - New High End Label from TargetTarget Couture - New High End Label from Target

Fans of Target stores long ago nicknamed the retailer "Tar-zhay" for its cheap and chic clothes, the French accent lending the discounter a certain je ne sais quoi that made it acceptable among fashionistas. Perhaps it was inevitable, then, that the company would spin the pet name into a marketing o… [More]



American Express Butterfly CardAmerican Express Butterfly Card

Gold Cards are boring and everyone has a Platinum Card. However, nobody you know has a Butterfly Card. Be the first with the new American Express card that folds into a stylish case. Hot. "The Butterfly card works interchangeably with your traditional American Express® Gold Card.Even though it … [More]



Gen Pets SpoofGen Pets Spoof

Seems the world hasn't infact gone mad...and the Gen Pets are just a spoof. A viral campaign instigated by an upandcoming sculptor, whose purpose for the project appears to be a mixture of commercial art, social commentary and job-seeking. Such is the power of viral that if you Google "Gen Pets" you… [More]



Sudoku Loo RollSudoku Loo Roll

Is the end nigh for a relaxing read of the newspaper while you’re in the loo? Well, time is the most precious commodity we have and we should use it wisely, which is perhaps the rationale for the why the guys at Sudoku seem to think tinkle time is the perfect time to challenge your brain…. And o… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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