AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

Trend Hunter - Trend Spotting and Cool Hunting
September 2010
AD CULT
AD CULT Magazine

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Creative Drink SpikingCreative Drink Spiking

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Global Warming MugGlobal Warming Mug

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IMicrosoft Online Demographic PredictorIMicrosoft Online Demographic Predictor

Interesting new tool from Microsoft - AdCenter technology can predict a customer’s age, gender, and other demographic information according to his or her online behaviour that is, from search queries… [More]



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TV relies on the web as marketing vehicleTV relies on the web as marketing vehicle

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Speed Unlimited Guerrilla Campaign in Buenos AiresSpeed Unlimited Guerrilla Campaign in Buenos Aires

Speed Unlimited is a fizzy drink from the Energy Drink category. The first one that came to Argentina in 1997. It was created in Austria. It contains Taurina, caffeine , vitamin b2, b6, c and minerals… [More]



Fixr - Re-Create Lost MemoriesFixr - Re-Create Lost Memories

Should you ever forget (or lose) your camera – fear not – just brief the guys at Fixr on what you missed out on and they’ll find a photo that best captures the experience and you upload it to y our… [More]



Target Couture - New High End Label from TargetTarget Couture - New High End Label from Target

Fans of Target stores long ago nicknamed the retailer "Tar-zhay" for its cheap and chic clothes, the French accent lending the discounter a certain je ne sais quoi that made it acceptable among fashionistas.… [More]



American Express Butterfly CardAmerican Express Butterfly Card

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Seems the world hasn't infact gone mad...and the Gen Pets are just a spoof. A viral campaign instigated by an upandcoming sculptor, whose purpose for the project appears to be a mixture of commercial art,… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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