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Marketing Strategy, Cultural Branding and Innovative New Ads

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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Mobile Phone Controlled Interactive Mannequin Mobile Phone Controlled Interactive Mannequin

The opening of the Digital Retailing Expo in Chicago today will see the launch of the World's first mobile-enabled digital interactive mannequin. The digital mannequin allows consumers to customize the model's clothes displayed on the screen using their cell phones as a remote control. The technology enables consumers to use their mobile phone like… [More]



US Army gets into Video GamingUS Army gets into Video Gaming

The US Army has found a new way to raise its profile and attract new recruits: through an online video game. The game, entitled America's Army, simulates both combat and life in the military service.… [More]







Books as BillboardsBooks as Billboards

One of the hottest trends in Japan right now is book jackets - not just ordinary brown paper jackets, but ones made of high-quality paper and sporting elaborate and colorful designs. This new breed of… [More]



Nike Donates $500,000 Field Made of Recycled Running ShoesNike Donates $500,000 Field Made of Recycled Running Shoes

Nike has created a $500,000 track made entirely from recycled running shoes. The facility features a basketball court and running track. "We've discussed everything from soccer fields to Lord knows what.… [More]



It's all About Style. Apple's New Line of Fashionable LaptopsIt's all About Style. Apple's New Line of Fashionable Laptops

Apple's line of laptops aimed at consumers took a leap forward this week when the company released its new MacBook model. Intended to replace the slower iBook laptops, the new MacBooks have either a 1.8-gigahertz… [More]



Study: Sex Doesn't SellStudy: Sex Doesn't Sell

This June, two University marketing professors are releasing a study that suggests sex doesn't sell. The research, based on 200 college student interviews suggests that sex-obsessed advertising can actually… [More]



The Dirty Clothes BusThe Dirty Clothes Bus

All around NYC you may spot Unilever's dirty clothes bus. In fact, there's even a "spot the bus" contest as part of the promotion (spotthebus.com). What's it for? All Detergent. .And everyone is staring… [More]



Check Out My Breasts - Breast Cancer Ads Get RacyCheck Out My Breasts - Breast Cancer Ads Get Racy

Launched by a Canadian breast cancer campaign called Fashion Targets Breast Cancer, CheckOutMyBreasts.com is an interactive site that features a video of a model SHOWING women how to check their breasts… [More]



Fiat Introduces Cellphone LineFiat Introduces Cellphone Line

Fiat has launched a branded line of cell phones. Each phone is stylish Fiat Blue, made of aluminum and branded with the Fiat logo. Like every phone these days, the Fiat phones will offer internet access,… [More]



MLB and Louisville supports Breast Cancer with Pink BatsMLB and Louisville supports Breast Cancer with Pink Bats

Yesterday several Major League Baseball players were spotted using pink bats, yes PINK bats! It's all part of a Mother's Day campaign to increase awareness for breast cancer. The players signed the game… [More]



Billboard of Pegs That Only Works When the Sun is OutBillboard of Pegs That Only Works When the Sun is Out

An amazing example of innovative communication design, this billboard by New Zealand's Clemenger BBDO won a Bronze Lion at this year's Cannes. The billboard uses over 12,000 aluminum pegs on a white background… [More]



BMW Targets New DriversBMW Targets New Drivers

It's hard to believe, but after all these years there are still a great many consumers, specifically luxury-car buyers, who associate BMW with the yuppie phenomenon of the 1980s. That's what BMW Vice-President… [More]



Interactive Art Ad - Complete Famous Art with Other ViewersInteractive Art Ad - Complete Famous Art with Other Viewers

If you visit the http://www.artecompleta.com.br site, you'll see a small area of a famous piece of art as part of an interactive ad for the MASP (Museum of Art of São Paulo). As you move your cursor, you can… [More]



Mission Impossible Promotion requires the Bomb SquadMission Impossible Promotion requires the Bomb Squad

In Santa Clarita, Calif. the LA Times and Paramount Pictures placed digital music devices that played the "Mission Impossible" theme song in 4 500 news boxes to promote the movie. When someone opened the… [More]



Bird-Vertising - Friskies Bird Seed AdBird-Vertising - Friskies Bird Seed Ad

This bird-interactive outdoor ad for Friskies bird seed makes a wonderful connection to the product, the audience and the product benefit. You can't get more straight and to the point - yet, at the same… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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