AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Orange Launches UK's First Quadruple Play Service Orange Launches UK's First Quadruple Play Service

Consumer demand for convergence has fuelled Orange’s expansion across communication platforms – shifting from mobile communication platform to meeting all consumers’ communication needs whether its voice, information or entertainment. Single handset trial launches over the next few weeks giving consumers one handset that can be used for calls over the internet, on a fixed line and as a mobile service. [More]



Rent Designer Handbags OnlineRent Designer Handbags Online

There are several companies which now offer designer handbags without designer price tags. These include "Bag, Borrow or Steal" in the US, "Be A Fashionista" in the UK, and now "Shoulder Candy" in Canada. Each of these companies rent out designer handbags, so you can stay on top of current trends… [More]







Bridgevertising - Giant Oliver KahnBridgevertising - Giant Oliver Kahn

If you're in Germany for the World Cup, you may find yourself driving under a Giant Oliver Kahn. This bridge is an ad by Adidas. The ad shows goalkeeper Oliver Kahn crossing the highway to save a goal by the Munich airport, city headquarters of the game. Very innovative! [More]



Future of Vending Machines - iPods and MoreFuture of Vending Machines - iPods and More

Now you can select everything from iPods to car tires from vending machines. "Vending-industry expert John Barsanti believes unusual vending machines offered by several companies are the future of retail in the U.S. – a trend that's already extremely popular in Japan. He's the director of private … [More]



World Cup Marketing Mania - from Voodoo to VibratorsWorld Cup Marketing Mania - from Voodoo to Vibrators

BERLIN (Reuters) - A voodoo doll with five pins and the national emblems of all your enemy teams. Toilet paper with World Cup trivia. Pork slices emblazoned with a soccer player dribbling down the field. These are just a few of the unofficial World Cup-related items available in German stores and … [More]



Cool Meta Search Tool - InquistorCool Meta Search Tool - Inquistor

Still in beta testing but does inquisitor have potential to take on Google and win? Whilst Google is great at delivering speedy results, - you type in a couple words, press Return and you get pages of results - Inquistor suggests search results as you type. Very useful. You can also select from blo… [More]



Cambodia Bans 3G Phones, Blaming PornCambodia Bans 3G Phones, Blaming Porn

Cambodian Prime Minister Hun Sen has banned 3G mobile phones after a complaint from his wife and her friends about receiving pornography on them. "I have written to the Minister of Telecommunications to delay the use of certain mobile phones," Hun Sen told an assembly of Buddhist monks in Phnom Pen… [More]



Revver - New Video Site Shares Ad Revenue with ConsumersRevver - New Video Site Shares Ad Revenue with Consumers

Revver is a showcase for video creators and shares any cash generated by ads tagged on the end of any uploaded clips. Founded by movie and grassroots film veteran Steven Starr, Revver, like rivals YouTube and many others, aims to exploit the WOM effect by making it easy to upload video and get it pa… [More]



See-Through StadiumSee-Through Stadium

When the opening match of the 2006 FIFA World Cup gets underway in Germany, Japanese technology will help fans enjoy the action on the pitch. The Allianz Arena, where the tournament's first game is scheduled to take place, is constructed from panels containing a fluoropolymer film called ETFE foil, … [More]



Hacked Advertising Only Visible at NightHacked Advertising Only Visible at Night

Docteur Gecko modifies bus shelter ads using light sensitive colors that are only visible at night. His results, his art, are generally dark or subversive comments on the subject. "Three years ago, Docteur Gecko found a new way for 'hacking' advertising that you find in bus shelters around the worl… [More]



Luxury Movie TheatreLuxury Movie Theatre

At least one movie theatre owner -- or exhibitor, as they're known -- is trying to lure consumers back to the big screen with a luxury cinema. In 1946, the average American went to the movies 28 times per year; the number has since fallen to less than five times per year. There is simply too much c… [More]



Zero Gravity Fashion - Win a Trip to SpaceZero Gravity Fashion - Win a Trip to Space

Safety and utility no longer dominate space couture. Japanese space agency JAXA and Rocketplane Ltd, a space tourism company in Okalahoma, are sponsoring a space fashion contest for clothes that look good in zero gravity. The winners' designs can be worn on Rocketplane flights taking passengers to t… [More]



iDont's - The iPod BacklashiDont's - The iPod Backlash

"I dont wanna plan my life around my batteries" is just one of the provocative statements from iDon't, the anti iPod campaigners. But they're not simply frustrated consumers, they're flogging their own MP3 player and causing controversial debate across the blogosphere in London. [More]



New Software Measures Global Shifts in Human Emotion Based on Blogs (GALLERY)New Software Measures Global Shifts in Human Emotion Based on Blogs (GALLERY)

Another user generated content trend – but, unlike those recorded to date, it doesn’t involve active consumer participation. The “we feel fine” team use already created content and record shifts in human emotions across the globe. So if you want to understand how London was feeling at the ti… [More]



Headvertising - Using Video Helmets for PromotionHeadvertising - Using Video Helmets for Promotion

A Japanese company, Suntory, is promoting its food and beverage company by sponsoring people to walk around the city in space suits with helmets that show videos of the product. Wow. ......only in Osaka. [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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