AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

Trend Hunter - Trend Spotting and Cool Hunting
September 2010
AD CULT
AD CULT Magazine

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Bridgevertising - Giant Oliver Kahn Bridgevertising - Giant Oliver Kahn

If you're in Germany for the World Cup, you may find yourself driving under a Giant Oliver Kahn. This bridge is an ad by Adidas. The ad shows goalkeeper Oliver Kahn crossing the highway to save a goal… [More]



Future of Vending Machines - iPods and MoreFuture of Vending Machines - iPods and More

Now you can select everything from iPods to car tires from vending machines. "Vending-industry expert John Barsanti believes unusual vending machines offered by several companies are the future of retail… [More]







Revver - New Video Site Shares Ad Revenue with ConsumersRevver - New Video Site Shares Ad Revenue with Consumers

Revver is a showcase for video creators and shares any cash generated by ads tagged on the end of any uploaded clips. Founded by movie and grassroots film veteran Steven Starr, Revver, like rivals YouTube… [More]



Hacked Advertising Only Visible at NightHacked Advertising Only Visible at Night

Docteur Gecko modifies bus shelter ads using light sensitive colors that are only visible at night. His results, his art, are generally dark or subversive comments on the subject. "Three years ago, Docteur… [More]



Luxury Movie TheatreLuxury Movie Theatre

At least one movie theatre owner -- or exhibitor, as they're known -- is trying to lure consumers back to the big screen with a luxury cinema. In 1946, the average American went to the movies 28 times… [More]



iDont's - The iPod BacklashiDont's - The iPod Backlash

"I dont wanna plan my life around my batteries" is just one of the provocative statements from iDon't, the anti iPod campaigners. But they're not simply frustrated consumers, they're flogging their own… [More]



Headvertising - Using Video Helmets for PromotionHeadvertising - Using Video Helmets for Promotion

A Japanese company, Suntory, is promoting its food and beverage company by sponsoring people to walk around the city in space suits with helmets that show videos of the product. Wow. ......only in Osaka. [More]



Nike + iPod Sport Kit - Track Your Performance while you GrooveNike + iPod Sport Kit - Track Your Performance while you Groove

Match made in heaven? Nike and Ipod have teamed up to offer the Nike+iPod Sport Kit, which offers the ultimate workout and training session. Online software, allows you to keep track of your running performance… [More]



Tetra-Packaged Wines - Eco-Friendly Wine by French RabbitTetra-Packaged Wines - Eco-Friendly Wine by French Rabbit

After posting the innovative wine bottles by Voga, I realized that I need to make sure I also report the innovative packaging by French Rabbit, a new label which has defined itself by packaging wine in… [More]



Innovative Wine Bottles by Voga ItaliaInnovative Wine Bottles by Voga Italia

Voga Italia is one of several wine makers differentiating their product positioning by packing wine in innovative new bottles. The $15 Voga Pino Grigio is shown here in its stylish glass container. Voga… [More]



Levi's Truth BoothLevi's Truth Booth

Jumping on consumer trend for user-generated content and to coincide with the launch of Levi's customised range in Singapore, Levi's have developed a "confession booth" offering consumers the opportunity… [More]



U.S. Produces Anti-Suicide Bombing Ad for IraqU.S. Produces Anti-Suicide Bombing Ad for Iraq

LOS ANGELES (Reuters) - A simulated suicide bombing will be filmed in downtown Los Angeles this weekend in a campaign by prominent Iraqis who want to dissuade the bombers who have wreaked a devastating… [More]



Soccer Ball Vending Machine - Nike Joga3 in NYCSoccer Ball Vending Machine - Nike Joga3 in NYC

What’s new from Nike?  Soccer Ball Vending Machines!  At Chelsea Piers in NYC, balls are often lost after big goals are scored. Now, the game doesn’t have to stop.  I suppose the machines also cater to… [More]



Square One Organic VodkaSquare One Organic Vodka

Class up your vodka collection with Square One Organic Vodka. Square One claims to be the world's first certified organic rye vodka. The design is uber hot with sleek lines to match the smooth organic… [More]



$25 Video Business Card (and Gaming Device)$25 Video Business Card (and Gaming Device)

About the size of a credit card and not much thicker, the introduction of the US$25 rCard is quite an important step in the evolution of disposable, giveaway and promotional items. Streaming video and… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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