AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Bagvertising: Buy Crime Book, Get Gun Bag Bagvertising: Buy Crime Book, Get Gun Bag

"This bag was given when the customer bought a book by Belgium’s most famous crime-writers." The agency was Duval Guillaume Brussels. Check out Brief Blog for more examples of Bagvertising [More]



Bagvertising: Lingerie Shopping Bag Draws AttentionBagvertising: Lingerie Shopping Bag Draws Attention

When properly carried, this new bag makes it look like you're in your underwear. We're not sure who the bag is advertising... Comment if you know. [More]







PickPocket Guerrilla - Fake Hands Placed In Bags by Brussels AirlinesPickPocket Guerrilla - Fake Hands Placed In Bags by Brussels Airlines

Brussels Airlines has resorted to an pickpocketing awareness campaign which involves placing fake plastic hands in un-attended bags. The goal: freak people out and get them to be more careful. The firm… [More]



Consumer Electronics Association Ad Campaign Slams RIAAConsumer Electronics Association Ad Campaign Slams RIAA

Recently, the RIAA has taken the stand that would prevent the public from being able to record digital radio. This time, the consumer agencies are speaking back. The Consumer Electronics Association… [More]



Advergame - American Dad Fights Family Guy to Promote DVD ReleaseAdvergame - American Dad Fights Family Guy to Promote DVD Release

Fuel Industries has creates an Advergame of American Dad vs. Family Guy to help launch the American Dad DVD. The use of advergames is an excellent example of viral marketing. "Special moves include Peter… [More]



Magnetic Paper Advertised by Promoting Social CauseMagnetic Paper Advertised by Promoting Social Cause

Instead of advertising its product, Magnecote Paper chose to USE their product to advertise a social cause. Insteady of placing boring ads about paper, Magnecote ad space is being used to advertise World… [More]



Maserati Opens a North American Driving SchoolMaserati Opens a North American Driving School

If you're a Maserati enthusiast, you'll be enthrawled to know that Maserati is opening a performance car racing school in conjunction with Panoz Racing. Maserati will offer its $1,800 one-day course starting… [More]



Da Vinci Code Promo Breaks New Marketing Ground for GoogleDa Vinci Code Promo Breaks New Marketing Ground for Google

Google has teamed with Sony Pictures Entertainment's Columbia Pictures to create a puzzle-themed 24-day contest for the studio's upcoming "Da Vinci Code" film. The program, which lets people opt-in to… [More]



Marketing Flip booksMarketing Flip books

Flippies, a New York based company is bringing back those old flip books. I can remember being a kid trying to make those… unsucessfully. The flip books are actually advertising tools that turn marketing… [More]



The Return of Jolt Cola - Hot New PackagingThe Return of Jolt Cola - Hot New Packaging

Once a cult favorite, Jolt Cola looks to use new flavors and technologies to regain their status as the ultimate in alternative cola. Jolt Cola hopes to accomplish this feat with a radical new can design… [More]



Diesel fashion label launches winesDiesel fashion label launches wines

The ultra-fashionable – and ultra-expensive – jeans label Diesel has launched itself into the wine business. Renzo Rosso, founder of the label, presented three new wines at Vinitaly earlier this month.… [More]



Schering Bangkok - Crying Garbage Can Ad Campaign for Birth ControlSchering Bangkok - Crying Garbage Can Ad Campaign for Birth Control

A new ad for birth control in Bangkok features a crying garbage can. If you open the gargage can to see if it is a baby, you see an add for the birth control. Shocking and intrigueing. [More]



Muhammad Ali Sells Marketing Rights to His NameMuhammad Ali Sells Marketing Rights to His Name

Muhammad Ali, one of the world's most recognized people, has sold 80 percent of the marketing rights to his name and likeness to a firm for $50 million. The 64-year-old former heavyweight champion, who… [More]



Are social networking sites the next vehicle for advertisers?Are social networking sites the next vehicle for advertisers?

MySpace, Facebook and other social-networking sites are all the rage, but they're having to hustle to get advertisers on board. These sites, which let users create home pages, blog and message friends… [More]



Mr Switzerland to Comfort World Cup WidowsMr Switzerland to Comfort World Cup Widows

Switzerland is using male sex appeal to attract female tourists while their boyfriends and husbands take in the beer-swilling football hooliganism of the World Cup soccer finals in neighboring Germany… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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