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Marketing Strategy, Cultural Branding and Innovative New Ads

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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Nike, Google Kick Off Social-Networking Site Nike, Google Kick Off Social-Networking Site

Nike (NKE) and Google (GOOG), hoping to take social networking to a new realm, have quietly launched the first invitation-only Web site for soccer-mad fans around the world. Joga.com went live late last week and will soon be running in 140 countries and 14 languages. The two companies have been working on the site for the past eight months and are… [More]



Nigerian government prepares people for solar eclipseNigerian government prepares people for solar eclipse

Abuja - Against the backdrop of dangerous superstitious beliefs, the Nigerian government has embarked on massive public enlightenment on radio and television to educate Nigerians about the upcoming solar… [More]







Motorola Launches New PDAs in Lingerie ShowMotorola Launches New PDAs in Lingerie Show

In what may one day be a trend in tech launches, Motorola has launched its new line of PDA phones, like the A1200, in a lingerie show. Lingeriemoto. "Motorola have launched their new PDA phone, the Motorola… [More]



Alarm over shopping radio tagsAlarm over shopping radio tags

Supermarkets have already brought everything under the sun under one roof, and along the way been accused of denuding the High Street of butcher, baker and candlestick-maker. Now they are introducing… [More]



Shock Advertising - Pedestrian Safety Ad in BrazilShock Advertising - Pedestrian Safety Ad in Brazil

Wickipedia defines Shock Advertising as "a form of advertising where social or moral boundaries are pushed in order to create buzz and controversy. It depends on the mantra "there's no such thing as bad… [More]



New Jersey not happy with Red Bull New YorkNew Jersey not happy with Red Bull New York

Red Bull's purchase of Major League Soccer's MetroStars is causing a stir in the state of New Jersey. The team wants to be known as Red Bull New York, effectively disassociating itself from the Garden… [More]



Monster versus Red BullMonster versus Red Bull

How does a booming company spark new growth the year after its sales nearly double and its stock skyrockets 333 percent? If you're Hansen Natural, maker of Monster Energy drinks, you start by signing a… [More]



Self-Deprecating Advertising - Barf BagsSelf-Deprecating Advertising - Barf Bags

Shocking. A Japanese designer is getting a lot of coverage over its latest advertising campaign: portraying its designer bags as barf. You laugh, but they're getting international publicity. [More]



Moore’s Law for Razors: 14 Blades by 2100Moore’s Law for Razors: 14 Blades by 2100

IT TOOK a leisurely 70 years after King Gillette invented the safety razor for someone to come up with the idea that twin blades might be—or, at least sell—better. Since then, the pace of change has… [More]



Coca-Cola Blak launched in the United StatesCoca-Cola Blak launched in the United States

16/03/06 Coca-Cola North America has announced the introduction of its innovative carbonated fusion beverage, Coca-Cola Blak, to the United States on April 3rd. Coca-Cola Blak is a sophisticated, premium… [More]



Woman sells ad rights to pregnancy on eBayWoman sells ad rights to pregnancy on eBay

If the human body is the last frontier for advertising space, then St. Louis resident Asia Francis is helping chart new territory - the big, pregnant belly. Francis, 21, auctioned off the advertising… [More]



Marketing firm M80's unusual approach harnesses devotee enthusiasmMarketing firm M80's unusual approach harnesses devotee enthusiasm

When Dave Neupert founded the word-of-mouth marketing firm M80 in 1998, he had a tough time selling his idea to music and television executives. His pitch was simple: For a fee, he would find superfans… [More]



Reebok up to speed with rap starsReebok up to speed with rap stars

Reebok is turning up the volume with its next generation of rap stars, led by Nelly and Daddy Yankee. The No. 2 sneaker marketer that hit the top of the charts with rappers Jay-Z and 50 Cent, will unveil… [More]



Apple and March Madness. What's the Connection?Apple and March Madness. What's the Connection?

Apple Computer is to bring condensed versions--we're assuming this means "the best bits"--of all the 2006 NCAA Division I Basketball championship games to the iTunes Music Store. The college ball games… [More]



Coca Cola Threats to Quit SchoolsCoca Cola Threats to Quit Schools

Coca-Cola warned the education secretary it might withdraw its vending machines network from schools over her ban on "junk food", letters show. The company told her last November that the proposed ending… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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