AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

Trend Hunter - Trend Spotting and Cool Hunting
January 2009
AD CULT
AD CULT Magazine

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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KFC Stealth TV Marketing - Replay in Slo Mo For Secret Message KFC Stealth TV Marketing - Replay in Slo Mo For Secret Message

NEW YORK – In an effort to engage customers more closely, KFC launches a new ad campaign today that requires TV viewers to replay an ad in Slo-Mo in order to decipher a code and get a discount coupon.… [More]



Damon Wayans Tries to Trademark 'N' Word For Clothing LineDamon Wayans Tries to Trademark 'N' Word For Clothing Line

The actor Damon Wayans has been engaged in a 14-month fight to trademark the term "Nigga" for a clothing line and retail store, a search of the U.S. Patent and Trademark Office's online database reveals.… [More]







Interactive Wonderbra AdInteractive Wonderbra Ad

Just like Mad Magazine, the new wonderbra ads are interactive. Pull the string, and you can see the power of the wonderbra, as the bra enhances the cleavage in the ad. [More]



3M Canada Security Glass Filled with Real Money3M Canada Security Glass Filled with Real Money

The new 3M ads in canada for security glass include real money. Break the glass, and maybe the money could be yours. Only in Canada. About the Product: Safety & Security 3M™ Scotchshield™ Safety… [More]



Duct-Tape Police Target Non-Sponsors at OlympicsDuct-Tape Police Target Non-Sponsors at Olympics

TURIN, Italy (AP) -- Samsung can't put its name on its popular flat-screen televisions, even in its own VIP lounge. Workers at Winter Olympic venues are taping over the Dell logos on laptops in the press… [More]



Valentine's Day in Japan: Chocolate is for the MenValentine's Day in Japan: Chocolate is for the Men

In Japan, it's the men who receive gifts of chocolate on Valentine's Day. As reported by the BBC: "In Japan, things are different. Women are supposed to give chocolate to the men in their lives - boyfriends,… [More]



China the Focus of Starbucks GrowthChina the Focus of Starbucks Growth

I'll have a double-tall, non-fat Chinese tea, please. Coffee king Starbucks is going from Seattle to Shanghai and spreading caffeine jitters around the globe. "Starbucks has said it expects to see its… [More]



Kodak Uses Assvertising - When Film Dies, So Do Your Ad Standards (GALLERY)Kodak Uses Assvertising - When Film Dies, So Do Your Ad Standards (GALLERY)

When we first broke the news on Assvertising, we didn't think any respectable company would actually do it... But Kodak proved us wrong. I guess when your brand is dying along with film, you become more… [More]



Trends in Trend Spotting: Importance on the RiseTrends in Trend Spotting: Importance on the Rise

The accelerating speed of business and the relentless churn of consumer trends can create nightmares for marketers and their ad agencies. By the time clients and creative directors realize that hemlines… [More]



E-paper as Backlight an Effective Ad SolutionE-paper as Backlight an Effective Ad Solution

Teraoka Seiko Co., Ltd. Japan has launched "Animation-POP," an advertising medium utilizing electronic paper. The letters and characters printed on Animation-POP can be turned on and off without using… [More]



Google blacklists BMW, Ricoh Web sitesGoogle blacklists BMW, Ricoh Web sites

LONDON — Google Inc. has blacklisted the German Web site of BMW after the Munich-based auto maker allegedly tried to boost the likelihood it would be found in certain Internet searches, according to… [More]



At $83,333 a Second, Super Bowl Ads Chase the ScoreAt $83,333 a Second, Super Bowl Ads Chase the Score

New technologies are changing how marketers are approaching the game, which is typically the biggest day of the year for Madison Avenue. The roughly 40 glossy big-budget spots to run during the broadcast… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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