AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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KFC Stealth TV Marketing - Replay in Slo Mo For Secret Message KFC Stealth TV Marketing - Replay in Slo Mo For Secret Message

NEW YORK – In an effort to engage customers more closely, KFC launches a new ad campaign today that requires TV viewers to replay an ad in Slo-Mo in order to decipher a code and get a discount coupon. According to a release, consumers can "crack the code" by re-playing the TV spot frame-by-frame with a digital video recorder or VCR. When screened in slow motion, an embedded, "secret code" is revealed, along with directions on how to redeem the free offer. The offer is good for a $1-off coupon… [More]



iTunes Reaches One Billionth DownloadiTunes Reaches One Billionth Download

Yes, that's billion -- with a 'b'. A teenager in the US recently purchased the one billionth song from Apple's digital music service iTunes. Apples's Chief Executive said the milestone represented "a major force against music piracy and the future of music distribution as we move from CDs to the i… [More]







Damon Wayans Tries to Trademark 'N' Word For Clothing LineDamon Wayans Tries to Trademark 'N' Word For Clothing Line

The actor Damon Wayans has been engaged in a 14-month fight to trademark the term "Nigga" for a clothing line and retail store, a search of the U.S. Patent and Trademark Office's online database reveals. Wayans wants to dress customers in 14 kinds of attire from tops to bottoms, and use the controv… [More]



The Retail Store of the FutureThe Retail Store of the Future

Tired of going into a store and finding no one to answer your questions? In the retail store of the future, that problem may disappear. No more hunting down a sales clerk and hoping they know enough to explain the differences between each model of a digital camera or power drill. Instead, pick up th… [More]



Interactive Wonderbra AdInteractive Wonderbra Ad

Just like Mad Magazine, the new wonderbra ads are interactive. Pull the string, and you can see the power of the wonderbra, as the bra enhances the cleavage in the ad. [More]



3M Canada Security Glass Filled with Real Money3M Canada Security Glass Filled with Real Money

The new 3M ads in canada for security glass include real money. Break the glass, and maybe the money could be yours. Only in Canada. About the Product: Safety & Security 3M™ Scotchshield™ Safety & Security Films Single-layer polyester films coated with a special thicker adhesive designed to … [More]



Luxury Car Time SharesLuxury Car Time Shares

Exclusive car clubs are springing up in major cities across North America. The concept is sweet: Pay for 1 / 10th of a hot car, like the Lotus Elise, and own it for 1 / 10th the time. Some of the packages include a number of different vehicles. For example, pay $1,000 a month for the right to dr… [More]



Downloadable Premiere of New ShowDownloadable Premiere of New Show

US television network NBC is launching its new show, Conviction, which is a youthful spin-off of the popular Law & Order franchise. But you'll find it on iTunes 10 days before you'll find it on TV. "We believe we have a youthful and energetic cast that should appeal to a new audience increasingly c… [More]



Duct-Tape Police Target Non-Sponsors at OlympicsDuct-Tape Police Target Non-Sponsors at Olympics

TURIN, Italy (AP) -- Samsung can't put its name on its popular flat-screen televisions, even in its own VIP lounge. Workers at Winter Olympic venues are taping over the Dell logos on laptops in the press boxes. The Austrians had to cover up the spiders on their Spyder jackets. The advertising polic… [More]



Place your hand on the scanner!Place your hand on the scanner!

In a world increasingly dependent on electronically stored information, both consumers and businesses are seeking greater data security. The answer could lie in biometric identification, in which the unique characteristics of part of a person's body - their hands, for example, or the pattern of thei… [More]



Chocolate: The New Health Food?Chocolate: The New Health Food?

Forget about Atkins. It's time for the Mars diet. Mars Inc., the company behind Milky Way, Snickers and M&Ms;, plans to launch a new line of products made with dark chocolate, which the company claims has health benefits. As reported by CNN: "Called CocoaVia, the products are made with a kind of d… [More]



Carleton University delivers classes via pod-casts.Carleton University delivers classes via pod-casts.

Carleton says it is the first university in the world to offer an entire course of video-recorded lectures through iTunes for playback on iPods, cell phones, Sony Corp.’s PlayStation Portable and the common personal computer. “Students actually download the lecture as they would a song,” Burk … [More]



Valentine's Day in Japan: Chocolate is for the MenValentine's Day in Japan: Chocolate is for the Men

In Japan, it's the men who receive gifts of chocolate on Valentine's Day. As reported by the BBC: "In Japan, things are different. Women are supposed to give chocolate to the men in their lives - boyfriends, co-workers but especially their bosses. The Japanese call it Giri choco, or obligation cho… [More]



China the Focus of Starbucks GrowthChina the Focus of Starbucks Growth

I'll have a double-tall, non-fat Chinese tea, please. Coffee king Starbucks is going from Seattle to Shanghai and spreading caffeine jitters around the globe. "Starbucks has said it expects to see its profits rise by at least 20% over the next three to five years, with China as the focus for this … [More]



Cosmetic Surgery for Your ValentineCosmetic Surgery for Your Valentine

Say "I love you" with the gift of cosmetic surgery. Forget about the flowers and chocolate. This Valentine's Day, couples in China are giving each other plastic makeovers. According to the BBC: "Young lovers in China's largest city, Shanghai, are turning to cosmetic surgery as a Valentine's Day … [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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