AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Vigilante Advertising Vigilante Advertising

Vigilante Advertising - sounds like fun. The premise is that you just have to advertise your thoughts, and not wait for a company or politician to advertise to you. I like it. In this example, a Canadian election poster was created to make fun of the Liberal candidate Sam Bulte. "An anonymous person whipped up this poster that makes fun of Sam Bulte, the Canadian Member of Parliament who sells out the public interest by taking big campaign checks from the copyright industries and then deliver… [More]



Personalized Ice CreamPersonalized Ice Cream

Rocombe, an unusual British organic ice-cream company, has introduced a line of luxe-high end ice-creams. Yeah, well. What can be so different about ice-creams right? For one, great packaging, and two, great marketing. By positioning itself as upscale ice-creams and sorbets that are "curiously sca… [More]







Papercraft AdvertisingPapercraft Advertising

Three dimensional paper craft displays with your logo all over them. Yamaha's website offers layouts and assembly instructions to help you create realistic (and, of course, branded) papercraft motorcycle models. Also, see a similar post on BWM-themed papercraft in Taiwan. If that's your thing, see … [More]



Disappearing AdvertisingDisappearing Advertising

Just like the self-destructing text messages, only on paper: "This invitation to a free screening of the latest Harry Potter film was sent by Coca-Cola to executives fo important Spanish companies. You had to rub the surface with a wet cloth to see the text. After a while it would disappear again." … [More]



Google Maps Prompts Advertising on RoofsGoogle Maps Prompts Advertising on Roofs

"Advertisers are slowly discovering the potential of Google Maps, and some, like the Target store above (more at Google Sightseeing), are even enjoying some unexpected windfall. Poynter Online talks about realtors tapping into satellite imaging tools. Google Maps Mania is running a log on map hacks,… [More]



Cell Phone Carriers Testing Video Ads on PhonesCell Phone Carriers Testing Video Ads on Phones

Verizon and Nextel both plan to test out services that would display video ads on subscribers' phones. All plans mentioned will require customers to opt in to receive advertisements. Initial tests will ask customers to opt into simple video ads, possibly in exchange for reduced monthly subscription … [More]



Ferrari FM160 MP3 PlayerFerrari FM160 MP3 Player

This Ferrari MP3 player FMP160 will be one of the over-priced exclusive items sitting in the million-dollar race car showroom. There's nothing really exceptional about this model, made by Oregon Scientific, except it completes Ferrari's collection of electronics ranging from cellphone to digital cam… [More]



Study: Anti-American Sentiment Results in Higher Global Sales of American BrandsStudy: Anti-American Sentiment Results in Higher Global Sales of American Brands

Two distinguished political scientists, Peter Katzenstein (from whom I took a class in introductory international relations half a lifetime ago) and Robert Keohane, set out to investigate whether American companies were suffering because of American policies. They're editing a book, Anti-Americanism… [More]



Hip Hop Fuels Surge in Men's Jewelry MarketHip Hop Fuels Surge in Men's Jewelry Market

Once considered a fringe market for rockers, rappers, gay men and gangsters, men's jewelry is inching toward the mainstream. The same guys who read Cargo magazine and enjoy shopping for jeans and facial cleansers are looking to personalize their look in new ways, says Allan Steinmetz, chief executi… [More]



Apple to Sell Sitcom Hits in iTunes Video StoreApple to Sell Sitcom Hits in iTunes Video Store

"Saturday Night Live" fans looking to watch classic skits from the TV show may not have to depend on reruns and DVD compilations for long. Apple was prepared to announce Tuesday that it would sell a limited number of archived skits from the late-night variety show through its iTunes Music Store for … [More]



Ford's Luxury Brands to Shift Focus to Elite (includes Volvo, Jaguar, Aston Martin)Ford's Luxury Brands to Shift Focus to Elite (includes Volvo, Jaguar, Aston Martin)

Aston Martin offers roomier coupe, Volvo woos young buyers and Jaguar focuses on elite. Ford Motor Co.'s Premier Automotive Group debuted two concept vehicles and a production convertible at the Detroit auto show Monday, elegant vehicles that point to a new strategic direction for three of the grou… [More]



Chinese Auto Manufacturer Geely to Enter the U.S. Market in 2008Chinese Auto Manufacturer Geely to Enter the U.S. Market in 2008

The cheep and sexy Geely cars are coming to America. The Geely CD concept (shown) is expected to sell for $13,500. DETROIT, Mich., Jan 9 /Xinhua-PRNewswire/ -- Mr. Shufu Li, Chairman of the Geely Automobile Company, of Hangzhou, China, announced today in Detroit that Geely is ''... on track to ent… [More]



Naked News Lifts Kimono on Japanese Expansion PlansNaked News Lifts Kimono on Japanese Expansion Plans

"Naked News," which features anchors and reporters who disrobe during newscasts, launched its risque take on current affairs in Japan on Tuesday. Beneath a banner proclaiming "Naked News" as "The program with nothing to hide," Sunrise Corp. CEO Takuya Uchikawa described the service as "a unique co… [More]



Lincoln to Chase Cadillac - Navigator the New Escalade?Lincoln to Chase Cadillac - Navigator the New Escalade?

Beginning today at the Detroit auto show, Ford Motor Co. will kick off a plan to rescue its struggling 89-year-old Lincoln brand. It starts with two concept vehicles and a new strategy to name its models with letter combinations, as many competing luxury makers already do. "It'll be a transition ove… [More]



American Apparel Accused of Being SleazyAmerican Apparel Accused of Being Sleazy

Amarican Apparel accused of being sleezy? Why? Just because they make all of their ads look like soft core amateur porn using amateur models in soft core porn sets with suggestive poses? That's rediculous. [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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