AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Red Amex is the New Platinum: American Express Red Card for AIDS Red Amex is the New Platinum: American Express Red Card for AIDS

A New American Express credit card is bright red and sexy. The Sexy Amex RED card provides 1% of all proceeds go towards fighting AIDS. From Reuters DAVOS, Switzerland (Reuters) - Rock star Bono joined three leading fashion groups and American Express on Thursday to launch Product Red, an ambitious branding and fund-raising effort with the declared… [More]



Pro Meat Vintage AdPro Meat Vintage Ad

Brought to you by the American Meat Institute in 1946, this Pro Meat Add shows you an image that probably wouldn't be so appetizing in today's market. gobble gobble. [More]







Sexy 'Booth Babes' Banned at Game Trade ShowSexy 'Booth Babes' Banned at Game Trade Show

Maybe the video game industry is cleaning up its image. Is that possible? From CNET: The video game industry's 2006 E3Expo trade show in Los Angeles is getting a makeover--banned are the swarms of sexy,… [More]



Capital One Canada Hands in My Pocket Ads: From Jingle to Single (VIDEO)Capital One Canada Hands in My Pocket Ads: From Jingle to Single (VIDEO)

Late last year, Capital One Canada launched its "Hands in my Pocket" advertising campaign to promote its low rate credit cards. The Hands in My Pocket song is base on the premise that the Big 5 Canadian… [More]



Chocolate Business CardsChocolate Business Cards

Gobble, gobble, please to meet you. Check out these new chocolate business cards. Fun idea. [More]



Heat Activated Urinal Billboard - Interactive Urinal AdvertisingHeat Activated Urinal Billboard - Interactive Urinal Advertising

Bathroom advertising is big, but now you can urinate on the advertisement and it reveals the ad. That's the heat activated urinal billboard in a nut shell. It's interactive urinal advertising at its… [More]



Wizmark - Interactive Urinal Advertising: Wizmark - Interactive Urinal Advertising: "Pow, You Hit The Spot"

More than just a urinal cake with an advertisement on it, the Wizmark Interactive Urinal Communicator speaks your advertisement when you hit the spot. From Isoceania's Product Page Discover Wizmark, the… [More]



Top Paris stores embrace art chicTop Paris stores embrace art chic

Naked skin and lots of it - but not necessarily the sort of skin you might expect to find at that Parisian purveyor of luxury luggage and handbags, Louis Vuitton. The world has become accustomed to Vuitton's… [More]



Vigilante AdvertisingVigilante Advertising

Vigilante Advertising - sounds like fun. The premise is that you just have to advertise your thoughts, and not wait for a company or politician to advertise to you. I like it. In this example, a Canadian… [More]



Personalized Ice CreamPersonalized Ice Cream

Rocombe, an unusual British organic ice-cream company, has introduced a line of luxe-high end ice-creams. Yeah, well. What can be so different about ice-creams right? For one, great packaging, and two,… [More]



Papercraft AdvertisingPapercraft Advertising

Three dimensional paper craft displays with your logo all over them. Yamaha's website offers layouts and assembly instructions to help you create realistic (and, of course, branded) papercraft motorcycle… [More]



Disappearing AdvertisingDisappearing Advertising

Just like the self-destructing text messages, only on paper: "This invitation to a free screening of the latest Harry Potter film was sent by Coca-Cola to executives fo important Spanish companies. You… [More]



Google Maps Prompts Advertising on RoofsGoogle Maps Prompts Advertising on Roofs

"Advertisers are slowly discovering the potential of Google Maps, and some, like the Target store above (more at Google Sightseeing), are even enjoying some unexpected windfall. Poynter Online talks about… [More]



Cell Phone Carriers Testing Video Ads on PhonesCell Phone Carriers Testing Video Ads on Phones

Verizon and Nextel both plan to test out services that would display video ads on subscribers' phones. All plans mentioned will require customers to opt in to receive advertisements. Initial tests will… [More]



Ferrari FM160 MP3 PlayerFerrari FM160 MP3 Player

This Ferrari MP3 player FMP160 will be one of the over-priced exclusive items sitting in the million-dollar race car showroom. There's nothing really exceptional about this model, made by Oregon Scientific,… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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