AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Red Amex is the New Platinum: American Express Red Card for AIDS Red Amex is the New Platinum: American Express Red Card for AIDS

A New American Express credit card is bright red and sexy. The Sexy Amex RED card provides 1% of all proceeds go towards fighting AIDS. From Reuters DAVOS, Switzerland (Reuters) - Rock star Bono joined three leading fashion groups and American Express on Thursday to launch Product Red, an ambitious branding and fund-raising effort with the declared aim of beating AIDS. "This is really sexy to me. It is sexy to want to change the world," said Irish singer Bono, holding aloft a new Amex 'Red Ca… [More]



Canadian Record Label Backs File Sharer; Takes on RIAACanadian Record Label Backs File Sharer; Takes on RIAA

Canada’s largest privately owned record label — which represents such homegrown successes as Avril Lavigne, the Barenaked Ladies and Sarah McLachlan — has joined one Texas family’s fight against the Recording Industry Association of America. “Suing music fans is not the solution, it’s … [More]







Pro Meat Vintage AdPro Meat Vintage Ad

Brought to you by the American Meat Institute in 1946, this Pro Meat Add shows you an image that probably wouldn't be so appetizing in today's market. gobble gobble. [More]



Sexy 'Booth Babes' Banned at Game Trade ShowSexy 'Booth Babes' Banned at Game Trade Show

Maybe the video game industry is cleaning up its image. Is that possible? From CNET: The video game industry's 2006 E3Expo trade show in Los Angeles is getting a makeover--banned are the swarms of sexy, semi-clad "booth babes" that in years past took the unveiling of new games and technology to ti… [More]



101 Dumbest Moments in Business101 Dumbest Moments in Business

2. Investment bank error in your favor. Collect an additional $1.43 billion. - The judge in billionaire Ronald Perelman's lawsuit against Morgan Stanley, exasperated by the latter's delays in handing over documents, instructs jurors to assume that the firm committed fraud. The bank insists it isn't … [More]



Google Goes to ChinaGoogle Goes to China

Google has followed Nixon and gone to China. The search engine giant has launched a local site for users in the Chinese mainland, Google.cn. The move was not without complications: Google agreed to filter content the Chinese government finds objectionable. The concession drew uncharacteristic cri… [More]



Ringtone sales boost music profits.Ringtone sales boost music profits.

Chris Brown's Run It!, the Black Eyed Peas' My Humps and Young Jeezy's Trap Star are alerting cellphone users to incoming calls, but the sound ringing in the ears of the music business is "ka-ching." Candy Shop by 50 Cent was the No. 1 downloaded ringtone last year at 1.9 million sales. By Danny … [More]



Capital One Canada Hands in My Pocket Ads: From Jingle to Single (VIDEO)Capital One Canada Hands in My Pocket Ads: From Jingle to Single (VIDEO)

Late last year, Capital One Canada launched its "Hands in my Pocket" advertising campaign to promote its low rate credit cards. The Hands in My Pocket song is base on the premise that the Big 5 Canadian banks constantly have their 'hands in the consumer's pocket'. The ads feature Canadians doing eve… [More]



Chocolate Business CardsChocolate Business Cards

Gobble, gobble, please to meet you. Check out these new chocolate business cards. Fun idea. [More]



Heat Activated Urinal Billboard - Interactive Urinal AdvertisingHeat Activated Urinal Billboard - Interactive Urinal Advertising

Bathroom advertising is big, but now you can urinate on the advertisement and it reveals the ad. That's the heat activated urinal billboard in a nut shell. It's interactive urinal advertising at its best. From the IsoOceania Product Page The world of "Interactive" Urinal Advertising is endless...… [More]



Wizmark - Interactive Urinal Advertising: Wizmark - Interactive Urinal Advertising: "Pow, You Hit The Spot"

More than just a urinal cake with an advertisement on it, the Wizmark Interactive Urinal Communicator speaks your advertisement when you hit the spot. From Isoceania's Product Page Discover Wizmark, the interactive urinal communicator, its advertising you can't help but look at. An idea so original… [More]



Pope Copyrights All of His Pope Copyrights All of His "Divinely Inspired" Words

The new Pope is keeping up with the times... by copyrighting all of his divinely inspired prose. Publishers will have to negotiate a levy of between 3 per cent and 5 per cent of the cover price of any book or publication "containing the Pope's words". Those who infringe the copyright face legal act… [More]



Starwood Launches New Flagship Luxury Brand: CrillonStarwood Launches New Flagship Luxury Brand: Crillon

Starwood Capital Group today announced plans to launch a new international luxury brand called the Crillon through its Societe du Louvre affiliate. The company will develop European-style Crillon hotels and serviced residences in major destinations throughout the world. The Crillon's flagship is th… [More]



Top Paris stores embrace art chicTop Paris stores embrace art chic

Naked skin and lots of it - but not necessarily the sort of skin you might expect to find at that Parisian purveyor of luxury luggage and handbags, Louis Vuitton. The world has become accustomed to Vuitton's initial-branded signature luggage, but this time, the naked skin is Art, with a capital A.… [More]



Mobile Box Office (mbo.com): Order and Recieve Tickets on Your PhoneMobile Box Office (mbo.com): Order and Recieve Tickets on Your Phone

From the comfort of your own phone you can order tickets and receive a bar code on the phone. 1. From your mobile phone go to http://www.mbo.com 2. Select your movie and showtime 3. Securely purchase tickets with your credit card 4. You will receive a text message. Go to the link in the text message. (If … [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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