AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Erecting a 16 Tonne Ice Pop: Publicity Stunt Ends in Disaster Erecting a 16 Tonne Ice Pop: Publicity Stunt Ends in Disaster

An attempt to erect a 16-tonne ice pop in a New York square froze traffic and created a sticky situation for the company behind the stunt. The soft-drink maker Snapple tried to get into the Guinness World Records book by installing the 7½-metre confection in downtown Manhattan on Tuesday. As a construction crane began to haul it upright, a pink tide of kiwi-strawberry-flavoured fluid spread across Union Square. The slush forced pedestrians to flee for higher ground. Firefighters closed of… [More]



Shock Advertising? That's not a surprise for Virgin Mobile.Shock Advertising? That's not a surprise for Virgin Mobile.

There’s nothing wrong with holiday wrapping paper that shows horny angels kissing and fondling one another. Unless you’re Virgin Mobile Canada, and you’re handing it out to children at movie theaters. All you get then is angry parents muttering things like, “Somebody had to have their head s… [More]







Jesus Juice Merlot - TM Application Down The DrainJesus Juice Merlot - TM Application Down The Drain

"If you were looking forward to soon purchasing "Jesus Juice" wine, well, you'll have to wait a bit longer. The California couple who filed an application to trademark the term so that they could slap it on bottles of merlot have dropped their bid, according to a December 15 U.S. Patent and Trademar… [More]



Deliberate Shortage - The Xbox Shortage Hoax of 2005Deliberate Shortage - The Xbox Shortage Hoax of 2005

Deliberate Shortage - The PS2, XBox, and now the XBox 360 all followed the same release pattern: Christmas release, massive shortages, unmet demand. Then Q1 comes along, and voila. No more shortage. Why? By creating a deliberate shortage at the time of initial release, companies can create hype, gen… [More]



Best Rejected Advertising: Book & WebsiteBest Rejected Advertising: Book & Website

Shock yourself, get ideas, or see what you missed. Depending on your interest, you'll find this site and book entertaining. "These examples from the forthcoming book, Best Rejected Advertising Volume Three, are print ads, TV and radio commercials that prompted consumer complaints. All campaigns ar… [More]



Fulla the Muslim Barbie: Best Selling Girl's Toy in the Arab WorldFulla the Muslim Barbie: Best Selling Girl's Toy in the Arab World

"SHE is the must-have toy this festive season, flying off the shelves. But the season in question is Eid al-Adha next month, not Christmas. Santa Claus means nothing to her. Fulla, the Muslim doll, is now thought to be the best-selling girl's toy in the Arab world, two years after she first came on … [More]



Colombia Sells Coca-Leaf SodaColombia Sells Coca-Leaf Soda

"BOGOTÁ, COLOMBIA – Forget Coca-Cola, a group of Colombian Indians is telling its community. Drink the real thing: coca. Nasa Indians in southwestern Colombian have launched a soft drink made from coca leaves, a staple among indigenous Colombians for centuries and the main ingredient in cocaine. … [More]



Kate Moss gets image lift from Virgin MobileKate Moss gets image lift from Virgin Mobile

Proving that you can never let a little coke addiction get you down, Kate Moss is BACK! With Virgin Mobile. "It's a familiar pattern: A celebrity is caught in a compromising position, is humiliated, suffers career damage and lies low for a while - then returns to the public arena to revamp a tarnish… [More]



FCUK That: French Connection Wins Logo FightFCUK That: French Connection Wins Logo Fight

Why the FCUK does the UK Trademark registry think the FCUK is rude brand name. I'm lost. Anyway, FCUK won. High Street fashion group French Connection has won its fight to carry on using its controversial FCUK logo on its watches and on jewellery. The UK Trade Mark Registry ruled in the company's… [More]



No More Women's Legs or Large Vodka in Moldovan AdsNo More Women's Legs or Large Vodka in Moldovan Ads

If you're looking for a place to take the kids where you won't have to look at ads with large bottles of vodka or women's legs, then you should visit the Moldovan capital, Chisnau. Acting mayor Vasily Ursu said earlier that showing women’s legs on billboards was contrary to the standards of ethi… [More]



The Rebirth of Late Fees at Blockbuster - Yay!The Rebirth of Late Fees at Blockbuster - Yay!

I think the point most people are missing is that we don't have to watch those horrible commercials anymore. "LITTLE ROCK, Ark. - Blockbuster Inc. stores in several states are quietly resuming late fees for customers who keep movies too long, rejecting the video-rental chain's national advertising o… [More]



Viral Ads - VW Suicide Bomber is Viral Ad of the YearViral Ads - VW Suicide Bomber is Viral Ad of the Year

Viral ads are often dismissed as being spoofs, but that's what some companies want you to believe. A number of high profile companies have launched sexy or controvercial ads that they know will reinforce their brand image and get them millions of dollars in free advertising. Is the VW ad real or s… [More]



What Looks Like Graffiti Could Really Be an AdWhat Looks Like Graffiti Could Really Be an Ad

Advertisers are hopping all over the wonderful world of graffiti. Even more exciting, it's not always clear if graffiti is actually an ad or authentic graffiti... According to the Washington Post, major cities like New York and Miami are seeing buildings plastered with graffiti ads. The adverti… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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