AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Where is Dennis Rodman Now? Almost Dead? Where is Dennis Rodman Now? Almost Dead?

From his famous tattoos to landing helicopters in his back yard to show up for parties, Dennis Rodman was always a character. In the latest PR stunt by GoldenPlace.com, Rodman arrived in a coffin. Oh, I get it. Well, actually I don't, but you know... [More]



Watch Me Change: New GAP Viral Marketing StrategyWatch Me Change: New GAP Viral Marketing Strategy

Hillarious and creepy. It makes sense that voyeurism sells (does it?). Accordingly, you should check out the GAP's new marketing campaign. Step 1: Design a person. Step 2: Watch them strip. The premise is to customize yourself and watch an avatar version of your own body change... but, that's p… [More]







Buy Nothing Day: Also the Biggest Shopping Day?Buy Nothing Day: Also the Biggest Shopping Day?

Ad Busters pushes for November 25th to be "Buy Nothing Day". However, this post Thanksgiving day also represents one of the most important shopping days in Ameria. In fact, retailers such as Walmart Kohls and KMart open at 5am and push their ads more than any other day of the year. "In America, … [More]



Got the Best Thing Since Sliced Bread: Win $100,000Got the Best Thing Since Sliced Bread: Win $100,000

If you've got the best idea since sliced bread, you could win $100,000. "We're looking for fresh, new ideas for a better America. Do you have a common-sense idea that will improve the day-to-day lives of everyday Americans? Or an opinion on how working families can succeed in the new global econo… [More]



Amazon Becomes Grafitti Board For Snarky ShoppersAmazon Becomes Grafitti Board For Snarky Shoppers

Hated your book? How much of your life did you waste? You should get even with that author by hopping onto the latest bandwagon: Amazon's new post-it tags. Essentially, Amazon is letting registered customers put tags on product, which are essentially words that are meant to let the items sell. Fo… [More]



Nuclear War Proof Four Way Elastic BandsNuclear War Proof Four Way Elastic Bands

Simply on this site as an innovative marketing idea. Officially titled 'Boxbands' these four way elastics bands sure look powerful. However, the site loses its creativity when it explains the joke: "Sample shown above holding a Nuclear War box together". Nice. [More]



Vehicle Rooftops Being Used as Mini BillboardsVehicle Rooftops Being Used as Mini Billboards

Rooftop banners for your car! Why not adorn your vehicles with corporate banners and get paid doing it. In addition to being used for advertising, many of the banners are being sold to sport fans who want to advertise their allegiance. The company, Big Top Banners, has already introduced several on… [More]



The Opposite of Grand Theft Auto, From VolvoThe Opposite of Grand Theft Auto, From Volvo

Is the excitement of stealing cars and running people over losing it's groove? If so, check out "Volvo Drive for Life", a video game that Volvo is using to showcase its product. Unlike most video game, Volvo Drive For Life does not reward you for speed. Rather, it rewards you for safety and features… [More]



Girl's Eye View Marketing Team of Teenage GirlsGirl's Eye View Marketing Team of Teenage Girls

This April a team of eight young women met with the marketing team of Virgin mobile to pitch their services as an innovative ad firm. The group, Girl's Eye View, teamed up with ad firm 3iYing, to push the idea that most ad firms are out of sync with how to connect with young woman. They argued that … [More]



Bumvertising - Using The Homeless as BillboardsBumvertising - Using The Homeless as Billboards

I am still not sure if this is disgusting or charitable. I first heard about the concept when a NYC pizza parlour gave homeless people coats that had the pizza company's logo embroidered on the back. That made sense. But how far will it go? PokerFaceBook.com has been using the concept throughout… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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