AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

Trend Hunter - Trend Spotting and Cool Hunting
February 2010
AD CULT
AD CULT Magazine

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.



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Marketing Strategy

Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!


Cultural Branding

The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.


Innovative New Ads

There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.


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10 Super Bowl 2010 Commercials - From a Bathing Megan Fox to a Senior Brett Favre (CLUSTER) 10 Super Bowl 2010 Commercials - From a Bathing Megan Fox to a Senior Brett Favre (CLUSTER)

Unfortunately watching the Super Bowl on Canadian television means we don’t get any of the juicy big budget commercials like Americans do. We usually have to sit through the same boring ads we’ve seen… [More]



Golden Girl Tackling - Snickers Super Bowl Ad Brings out the Badass in Betty White (VIDEO)Golden Girl Tackling - Snickers Super Bowl Ad Brings out the Badass in Betty White (VIDEO)

This Snickers Super Bowl Ad was voted the funniest commercial to run during the game, and with good reason. Any commercial that has Betty White running around a field with a bunch of guys 50 years younger… [More]









Gravity-Defying Ads - ‘This is a Crazy World’ Turns Reality Upside-Down (GALLERY)Gravity-Defying Ads - ‘This is a Crazy World’ Turns Reality Upside-Down (GALLERY)

A French fashion design team, Marithe and Francois Girbaud, has launched a new ad campaign for their Spring and Summer 2010 fashion collection. The text, and title, of the campaign is ‘This is a Crazy… [More]



Controversial Junkfood Ads - Doritos Banned Super Bowl Commercial Bites Off More Than it Can Chew (VIDEO)Controversial Junkfood Ads - Doritos Banned Super Bowl Commercial Bites Off More Than it Can Chew (VIDEO)

As some of you may have known, Doritos was hosting a contest this year for who could come up with the best viral video for a Super Bowl ad, the winner of course getting a time slot during the game. I have… [More]



Team Spirit Electrolytes - Gatorade Super Bowl Commercial Quenches the Spirit (VIDEO)Team Spirit Electrolytes - Gatorade Super Bowl Commercial Quenches the Spirit (VIDEO)

Not to sound too much like John Madden, but last night’s game was absolutely electrifying. Though my Colts lost, it was anyone’s game right up to the last few minutes of the fourth quarter. Two amazing… [More]



Bathtub Social Networking - Megan Fox Super Bowl Commercial Makes You Forget About Football (VIDEO)Bathtub Social Networking - Megan Fox Super Bowl Commercial Makes You Forget About Football (VIDEO)

I have no doubt in my mind that the Megan Fox Superbowl commercial will help raise Motorola’s profits about 2000%. You have likely seen all the big Super Bowl ads already, but I bet this is the one you… [More]



Cash for Curbside Trash - Recyclebank Encourages Recycling with Rewards for Rubbish (VIDEO)Cash for Curbside Trash - Recyclebank Encourages Recycling with Rewards for Rubbish (VIDEO)

Hollywood, Florida began offering RecycleBank points to its garbage customers on February 1, 2010.  RecycleBank is a rewards program that motivates people to recycle. Municipal and private garbage collection… [More]



Double-Duty Packets - The Revamped Heinz Ketchup Packet Lets You Dip or Squeeze (VIDEO)Double-Duty Packets - The Revamped Heinz Ketchup Packet Lets You Dip or Squeeze (VIDEO)

Although I've never been much of a sauce person, I understand the trials and tribulations associated with the traditional ketchup pack, therefore the Heinz Ketchup Packet face-lift is pretty darn exciting.… [More]



11 Peanut Butter and Jelly Pieces - From Fortified Peanut Butter to Subliminal Food Packaging (CLUSTER)11 Peanut Butter and Jelly Pieces - From Fortified Peanut Butter to Subliminal Food Packaging (CLUSTER)

The ultimate DIY meal is peanut butter and jelly. Known by the street name “PB & J,” this tasty snack is a favorite of children and adults around the world. All you need to make your feast is some peanut… [More]



Simpsons Super Bowl Ads - Is the Simpsons Super Bowl Ads - Is the "Coke Hardtimes" Commercials an Epic Sellout? (VIDEO)

If you would have told me that there was going to be a Simpsons Super Bowl commercial this year I would have flipped. Then you would have showed me the commercial and you would’ve had to wipe away my tears.… [More]



16 Sweet NASCAR Features - From the Allure of Danica Patrick to Times Square Pit Stops (CLUSTER)16 Sweet NASCAR Features - From the Allure of Danica Patrick to Times Square Pit Stops (CLUSTER)

If you’re a NASCAR fan, you’ve no doubt kept track of Danica Patrick as she made the transition to NASCAR. Have you seen all of these sweet NASCAR features, though? From innovative advertising to badass… [More]



Infographic Resumes - Creatives Flock to Designer CVs to Stand Out From the Crowd (GALLERY)Infographic Resumes - Creatives Flock to Designer CVs to Stand Out From the Crowd (GALLERY)

Many modern web designers or graphic designers are using infographic styled resumes to set off their portfolios, and it sure is a great way to show off one's design skills. The growing rate of unemployment… [More]



12 Vicious Verizon Finds - Awesome Verizon Innovations, From Misfit Tech to the Voyager (CLUSTER)12 Vicious Verizon Finds - Awesome Verizon Innovations, From Misfit Tech to the Voyager (CLUSTER)

I love a certain mobile phone company, which is probably why these Verizon finds excite me so much. In a war of mobile phone carriers, it is hard to take sides (or care) but I’ll pretend to do both here.… [More]



Aboriginal Art Bottles - Coke Olympics Art Bottles Feature Canadian Artists like Kim Stewart (GALLERY)Aboriginal Art Bottles - Coke Olympics Art Bottles Feature Canadian Artists like Kim Stewart (GALLERY)

I love these specially-designed Olympics art bottles by Kim Stewart. According to the artist, Coke commissioned aboriginal Canadian artists to create designs for a limited-edition series of giant art bottles.… [More]



Fierce Formal Lookbooks - Tom Ford Spring 2010 Menswear Looks are Nothing to Frown About (GALLERY)Fierce Formal Lookbooks - Tom Ford Spring 2010 Menswear Looks are Nothing to Frown About (GALLERY)

Looking rather cross, model Jon Kortajarena is pictured in a series of suits and a bit of casual wear for the Tom Ford Spring 2010 lookbook. Plaid bow ties and paisley dinner jackets abound, as do eye-obscuring… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!
Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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