AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

March 2010

AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.

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Marketing Strategy

Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding

The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads

There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Synchronized Car Campaigns - The Large and in Charge Lexus Hybrids Commercial (VIDEO)

This Lexus Hybrids commercial is one that you won't soon forget. Using hundreds and hundreds Lexus' (which are probably computer generated, but still), the commercial show how badass Lexus' can be visually… [More]

Subway Living Rooms - Paris Metro gets a Makeover, Courtesy of IKEA (GALLERY)

The event organized by IKEA from March 10th to the 24th involves four of the most busy subway stations in Paris. The Swedish furniture and lifestyle brand "invades" the daily life of people, displaying… [More]

Recycling for Mortuaries - Frigid Fluid First to Incentivize Funeral Home Frugality

Recycling for mortuaries isn't exactly new. Many in the death care industry strive for eco-balance, but Frigid Fluid Co. is the first to provide a formal bottle recycling program for their customers. FFC… [More]

Cinematic Skater Sneakers - Vans 'Kick Ass' Shoes Do Just That (GALLERY)

Vans has created a new series of sneakers commemorating the new movie 'Kick Ass' which is set to release April 16. Green, yellow and adorned with the over-the-top phrase, the shoes are amazing but unfortunately… [More]

Feline Fashion Ads - The Antichi Telai Campaign is a Fiesty Little Piece of Marketing (GALLERY)

After seeing the Antichi Telai Campaign while browsing through oh so many ads, this was only one of three spreads that made me stop and investigate more. Either advertising is becoming very uninspired… [More]

Composting Candy Wrappers - Sweet Packaging Innovations That are Good for Mother Earth

Netherlands-based Amigos International hopes that customers will toss their Ananda candy wrappers into a home garden or compost pile now that their Fair Trade, organic chocolate from Ecuador is wrapped… [More]

Handy Agri-Tools - Rohrer Manufacturing’s Man Saver Post Driver Goes Down Under (VIDEO)

Oregon-based Rohrer Manufacturing’s Man Saver Post Driver is a patented, automatic air-powered post-driver that eliminates the back-breaking job of hand-driving posts. Post drivers are most often used… [More]

Silk Suede Summer Kicks - The Visvim Kiefer Jo-Hi Allow You to Go Sockless Comfortably (GALLERY)

I would never think that the option of comfortably going sockless during the warm summer months would be a selling point. But for the visvim Keifer Jo-Hi, it sure is. Not only do these bad boys come in… [More]

Car Recall Spoofvertising - College Humor's New Toyota Campaigns are Almost Honest (GALLERY)

The new Toyota campaigns above have given a positive spin on their entire recall situation. From alluding to taking responsibility for their car’s potentially deadly problems to trying to make accelerating… [More]

16 Elevating Elevators - From Guerrilla Elevator Ads to Elevators for Extraterrestrial Travel (CLUSTER)

There are many ways to define a person, and one of them involves the daily choice of either taking the stairs or the elevator. Perhaps one of the earliest and most telling invention, these elevating elevators… [More]

Educational Shoe Shops - The New Balance Experience Store Provides a Valuable History Lesson (GALLERY)

The first of its kind in Shanghai, the New Balance Experience Store is so much more than just a retail outlet. With brick walls, old antique phones, big chandeliers and turn-of-the-century windows and… [More]

Tiny Stamp Tomes - Richard Hutten Designs Miniature Snail Mail Booklet for Royal TNT Post (GALLERY)

Although I was never that child with the nerdy yet impressive stamp collection, I'll make an exception for Richard Hutten's novel addition to the world of mail. Considering that I'm an avid reader, I may… [More]

Billboards on Wheels - AdHitch Mobile Billboards are Changing the Advertising Game (VIDEO)

There's been a tectonic shift in advertising in which competitive advantage requires innovation, and AdHitch mobile billboards are it. Most ad mediums are nothing more than megaphones. They are powerless… [More]

Fresh Air Jars - Jars of National Trust Fresh Air are Given to City Workers (GALLERY)

Jars of free National Trust fresh air are being offered to stressed-out city workers across the UK. The fresh air has been captured in recycled glass jars from rural and coastal locations including Lake… [More]

Fantasy-Filled Boutiques - Lies Maculan’s ‘Dream Shop’ is Trippy (GALLERY)

Lies Maculan’s ‘Dream Shop’ is the Austrian artist’s pop-up art exhibition, which draws inspiration from the typical dream. It is a photo-realistic installation that houses more than 100 fantasies and… [More]

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Popular This Month

1. 64 Fake Finds - From Fake Sperm Whales to Anti-Theft Lunch Bags (CLUSTER)

2. Faux Oil Paintings - Peter Kun Frary's 'Make Up Girl' is Body Painting at Its Best

3. 5-Year-Old Fashion Bloggers - Meet Katie, Hired by Racked at New York Fashion Week (GALLERY)

4. Bad Coptography - Brooke Shields Goes Bad Cop for Vogue Paris March 2010 (GALLERY)

5. 77 Innovative Vending Machines - Automated Business, From Instant Boyfriends to Bikinis (CLUSTER)

6. Bad Girl Playground Fashion - The Forum Fall Winter 2010 Campaign with Lara Stone Sizzles (GALLERY)

7. Awkward Momentography - Ross Brown Shoots Captivatingly Surreal Photos (GALLERY)

8. 35 Hidden Finds - From Hidden Humidors to Subversive Messages in Coffee (CLUSTER)

9. Fatal Crotch Campaigns - Controversial French Anti-Smoking Ads Cause Uproar

10. Souped-Up Cop Cars - Chevy Caprice PPV Debuts at Chicago Auto Show (GALLERY)

11. Restful Workspaces - Idea Spice Design Office by Busride Design Studio Includes Bunk Beds (GALLERY)

12. Stoic Lingerie Shoots - The Alix De Moussac 2010 Lingerie Line Sizzles (GALLERY)

13. Controversial Casket Calendars - European Rivals Duel Over Promo Calendars of Coffins and Women (VIDEO)

14. Suggestively Sexy Lookbooks - Friend of Mine 'Other Side of Love' Collection by Akila Berjaoui (GALLERY)

15. 70 Examples of Guerrilla Marketing - Literally to Metaphorically, Because Everyone Loves a Guerrilla (CLUSTER)

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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